Enterprise corporate marketing solutions for large enterprises marketers

Are you experiencing challenges due to a fragmented marketing process?

"Is there a solution to address the fragmented and siloed nature of my problem?"
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Emily
Brand marketer, Fortune 500

I am a brand marketing manager in a large enterprise.

I work as a brand marketing manager in a large enterprise that deals with consumer packaged goods. Our marketing team has about 30 members and comprises of various segments such as the company-wide promotional team, brand marketing team, design team and integrated communication team.

I specifically work with the brand marketing team, which is responsible for promoting our premium product. My job involves new product development and testing, marketing planning, campaigning, and managing channel sales. To cater to our high-income customers, we host many regional marketing and agency support events. The design and integrated communication teams assist in the marketing campaigns, but we often face issues due to the lack of clear guidelines for the schedule and output. I have limited authority as the budget is under sales support control and the telemarketing team handles customer involvement. Therefore, I can only deliver the brand concept during cross-functional meetings.

Although my brand can use various digital media, I primarily focus on content planning from the perspective of brand management strategy. For instance, I may suggest posting information about an event for a 30-year-old housewife in the Gangnam area on Facebook.

How can we shape our digital marketing strategy to best suit our business needs?

Firstly, I aim to integrate marketing campaigns to ensure cohesive marketing across all departments.

Due to the organizational structure and the scope of responsibilities, we need to transform the limitations that hinder the implementation of a unified vision for the perfect brand experience for customers.

Secondly, I strive to engage in real-time interactions with customers based on their purchasing journey to enhance their overall experience.

I want to provide customers with the content they desire and deliver our brand message precisely when they need it to elevate their experience.

Lastly, it is crucial to consider advanced digital marketing capabilities and improved processes through the specialized digital marketing organization, the Center of Excellence. Whether it's executing simple tasks through shared services or seamlessly integrating advanced operations like big data analysis or AI marketing into our workflow, I am eager to enhance our digital marketing strategies.

Where can I find these solutions?

 

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"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."
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Sung Lee
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"Whatever you dream, Performars make it. Performars is the best helper to realize our dream on web service. the members are very open mind and try to help with low cost. Performars is very helpful to our business"
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Marketing Manager | SK Group
"Performars has significantly improved our comprehension of Hubspot. Previously, we were unaware of the Hubspot features that could benefit our company. We questioned, 'How can these features help us?' However, after discovering Performars, we have found continuous support that has allowed us to effectively utilize the Hubspot tools in our sales and marketing efforts. We are grateful for the assistance from Performars."
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Dohyung Kim
Marketing Lead | Global Business
"Build a successful online marketing strategy through the expertise of Performars. Considering implementing HubSpot to strengthen non-face-to-face sales, we discovered Performars. With the need to undertake marketing tasks different from our existing work, such as implementation, planning, and content, we successfully introduced the system smoothly with the overall consulting provided by Performars. Being a global company, we faced strict security and privacy regulations. We resolved these issues together. Since HubSpot is an unfamiliar system and lacks local language support, the involvement of an expert was essential during the initial implementation. After careful consultation, we determined that Performas had the highest level of expertise, and we have no regrets about selecting them."
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"Performars is an effective partner to work with. I loved working with PEROFRMARS. The team is extremely knowledgeable and helpful. They bring good frameworks and know-how and have particularly deep expertise in HubSpot. They set us up for success by providing education and training."
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Y.J. Yum
Director | Strategy & Planning
"HubSpot is well known as a marketing program and has endless functions, but there are many parts that do not fit the domestic sentiment. This is because the majority of sales are based on SMS and KakaoTalk. In these areas, there are parts that are difficult to develop in-house. It's great that Performars makes it easy to use. I think it will be a key to resolving the concerns that domestic companies have in using HubSpot in the future."
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Wooyong Kim
Manager | Marketing
"We introduced it as a sales management tool and are even using Marketing Hub. If we had not gone through Performars, including initial setup and advice on operation methods, onboarding would have required a lot of resources. We are receiving a lot of help at each stage of expansion. We are receiving a lot of help through HubSpot for efficient operation. We are building a sales process. By using reports, we can collect performance data that used to be written by hand in real time, freeing up time to focus on other tasks. Additionally, as all members see the same information, alignment between functions is naturally achieved. ."
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Byung-mun Hwang
Leader | Solution BU
"No matter how competitive a tool is, it is true that it is difficult to introduce if onboarding, use, and maintenance are difficult. In particular, competitive foreign CRMs often have limited local support and sales resources in Korea. Performars' implementation experience and various references served as a point where I could expect reliable support whenever I had these concerns, and they remained effective even after the actual introduction. I do not regret collaborating with Performars!”
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Eddy Kim
Head of Sales | Sales Department
"Performars actively provided advice during the initial setup process to help the team quickly apply HubSpot to their work. We are currently using it starting with the introduction of a sales hub and expanding it to include a marketing hub. Performars is adapting to the growing business situation. We are helping them use HubSpot appropriately.”
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Customer Success Lead
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