Bloomreach Data Engine

Enhance Personalization with a Data Engine

Bloomreach Data Engine

Orchestrate all of your personalization pursuits in one platform

Integrate Bloomreach with your current enterprise-wide data assets such as a CDP, data lake, or data warehouse to visualize and leverage that data for future orchestration and personalized experiences.

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For beginners, the customer data engine includes automatic data collection and integration to create a unified marketing perspective of the customer. This ensures that your data is structured effectively to extract the highest value from your omnichannel coordination and personalized campaigns.

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Use both customer and product data.

Bloomreach Data Engine

Why is it important to have a customer data engine?

Real-Time Customer Journeys

Gain a comprehensive understanding of your customers by accessing their historical data, real-time interactions, and predicted future behavior. This information is presented in a user-friendly format, allowing marketers to easily interpret and act upon it.


Segmentation and Audience Builder

Elevate your audience building experience with our advanced segmentation and audience builder! Uncover deeper insights by creating custom attributes directly within the platform. Utilize a blend of various customer characteristics to pinpoint highly targeted segments that are constantly updated in real-time and seamlessly integrated with your marketing channels. Deliver the perfect message to your customers at the perfect moment.


Omnichannel Orchestration

Enhance shopping experiences by leveraging real-time customer and product data. Instead of solely depending on past information, create and refine customer segments as they engage with your site. Our real-time customer segments ensure each click results in a tailored customer journey, catering to even first-time visitors.


Bloomreach Data Engine

The Customer Data Engine provides personalization throughout the entire customer journey.

Discover more about the Bloomreach Data Engine

Complete control over data retention

Do not limit the default conversion confirmation period for all events. With Bloomreach Engagement, you have complete control over the amount of data you want to store. You can easily go back as much as you desire without the need to connect to external data sources.

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First party cookie tracking solution

Thanks to our proprietary data platform, we can build real relationships with customers without relying on cookies. Through our server-side anonymous identity management, we protect personal information while maintaining data quality and ensuring a consistent experience for returning customers and anonymous visitors.

Integrated analytics, reporting and data visualization

Instantly available dashboards, customized reporting, advanced cohorts, and retention analysis: Our customer data engine includes all the analytical tools necessary for marketing and digital teams to measure campaign performance, gather insights into customer behavior, and report on it. Custom metrics and goals are also supported.

Advanced AI and Marketing Intelligence

Transform your customer experience through real-time product recommendations via email, SMS, or sessions. Gain insights not only from past data but also from your customers' anticipated future behaviors, utilizing both default and custom prediction models.

Consent management and smart frequency policy

Manage consent for all channels centrally, define consent categories, and gain a comprehensive overview of consent history. Additionally, dynamically manage messaging frequency based on customer engagement using smart frequency policies.

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Security and Compliance

Empower your team with the support they need to create, send, test, and analyze campaigns on a user-friendly, all-in-one platform that ensures compliance and guarantees stability.

ISO compliance


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Leaders in the global commerce, retail, fashion, beauty, travel, electronics, and media industries are paving the way with Bloomreach.

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