WHAT IS IT
is an essential methodology when it comes to doing successful marketing strategies
Persona marketing creation will help you determine the scope of your marketing strategies by enlightening who the customers / consumers are.
A marketing persona is a semi-fictional representation of your ideal customer. They include various data-based information such as demographics, customer behavior, lifestyle, pain points, etc...
A marketing persona is important because without knowing or to think to know who your ideal customers are, it is impossible to create an effective marketing strategy.
WHY IT MATTERS
When creating your persona, you can identify their interests and how to make them interested, but also how to reach them. Based on historical behavior, customer's feedback, trends, and competition knowledge, you can turn your leads into real customers or even brand advocates.
Persona marketing development helps building future products or services features that will be more suited for your target customers. When well developed it is more likely to create products and services that are more aligned to what your customers want.
By having marketing persona, you can easily understand and visualize their needs, their problems and the things they love. You will get a deeper understanding of your customers to the point that you know them as if they were part of your family or as if they were your childhood friends.
When you get to know about your persona marketing, it will make marketing and sales teams focus on the same goal. Which means, you can conduct SMARKETING. Marketing and sales working closely to reach the same target and goal.
Marketing persona related articles will be updated!
We can help you develop and implement marketing projects based on Persona Marketing