B2B marketing solutions for B2B marketers

Are you facing challenges connecting digital marketing with your sales team as your clients demand more personalized approaches?

"Is there a compelling digital marketing solution for our sales team as well?"
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Daesu
Marketing manager, B2B Software company

I am a B2B marketing manager at a software company.

Our sales team at the company has traditionally engaged in activities such as pipeline management, sales opportunity management, deal management, closing predictions, and sales forecasting following the sales funnel model.

As a marketing manager within the sales organization, I provide the necessary data and intelligence to support sales activities, prepare and produce various brochures and proposals to deliver to customers, and host webinars/seminars targeting various customer groups. I also occasionally support the sales team's operations as part of the sales support team. As our marketing role and organization are not yet extensive, I do not currently support marketing services to each sales team based on separate insight capabilities.

Due to the nature of B2B account management, detailed customer insights should come from the sales team, and marketing should be based on this. However, there is a lack of cooperation from the sales team in this regard.

 

How can we shape our digital marketing strategy to best suit our business needs?

I believe that investing more in digital marketing is crucial for our company. Here's why:

  • Digital content has a much higher chance of converting B2B customers into purchases.
  • Social media is an effective channel for creating new business opportunities and initiating sales consultations with B2B customers, as its recommendation and sharing features are well-suited for B2B.
  • Consistent personalized communication is essential to closing deals with B2B customers, aligning with the goals of digital marketing.
  • The primary users of CRM are sales representatives, making it a valuable resource for digital marketing as it continuously strengthens as a repository of all information.

However, implementing B2B digital marketing can be challenging. The prevailing opinion within the sales team is that B2B marketing is difficult to execute digitally and lacks cooperation.

 

Where can I find these solutions?

 

Get a free consultation →

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