Digital Go-to-Market Strategy for Overseas Growth | Performars

The Digital Go-to-Market strategy for digital market entry involves planning how companies launch, promote, and sell digital products or services to customers. It aims to consider the unique digital environment of the target market, effectively utilize digital technology and platforms to enter the market, and secure a competitive advantage.

This strategy includes conducting research and analysis on the target market, digital customer segmentation, developing localized core values, digital marketing strategies, building online sales channels, analyzing data based on customer feedback, and optimization.

At Performars, we specialize in developing practical digital market entry strategies for companies looking to succeed in Asian markets such as Taiwan, Hong Kong, Singapore, Malaysia, Thailand, and the US, with the involvement of local market experts and digital marketing strategists.

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Speed and Agility

Digital GTM can be executed more quickly compared to traditional marketing and sales methods. With real-time data analysis and feedback, strategies can be swiftly adjusted and optimized.

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Reach more countries

Marketing and sales through digital channels can help overcome geographical constraints and quickly penetrate the global market. Access through the internet is effective in crossing borders and entering various country markets.

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Enhancing Digital Customer Engagement

By maximizing digital channel utilization, you can achieve high levels of personalization and user experience to obtain customer interaction. Strengthen connections with customers through features like real-time chat and online feedback collection.

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Customer Feedback and Innovation

Digital GTM enables the swift collection of customer feedback on products or services, driving continuous product innovation and improvement.

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Exploring Various Business Model Possibilities

Digital GTM provides the flexibility to experiment and implement a range of business models. For instance, you can introduce subscription models, build platform ecosystems, engage in online sales, and much more.

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Week 1

Project Kick-off

Introduce the project execution team, establish the overall schedule and key milestones. Set up communication channels and frequency for success.

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Week 1

Week 1 ~ 4

Market Research and Analysis

Identify the target market and conduct research on the digital customers, competitive landscape, channel trends, etc., to gain a precise understanding of the market that the company aims to enter.

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Week 1 ~ 4

Week 5 ~ 6

Customer segmentation

Identifying and segmenting target customers accurately, we develop tailored digital customer strategies for each customer group.

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Week 5 ~ 6

Week 7 ~ 8

Value proposition development

Clearly defining the core value of the product or service to be delivered to the target customers and emphasizing it to create a competitive edge.

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Week 7 ~ 8

Week 5 ~ 8

Establishing sales channel development strategies

Establishing global digital channels and developing online sales channel strategies. This encompasses strategies for e-commerce platforms, websites, apps, and more.

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Week 5 ~ 8

Week 9 ~ 10

Digital Marketing Strategies

We develop digital marketing strategies to increase awareness and conversion among target market customers. Our approach includes establishing strategies for social media, search engine optimization (SEO), and search engine marketing (SEM) utilization.

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Week 9 ~ 10

Week 11

Customer Feedback Collection Strategy

Establish a customer support strategy through digital channels, and devise a customer feedback collection strategy to secure insights for product or service enhancement.

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Week 11

Week 12

Data analysis and optimization

We develop strategies to collect and analyze data through digital platforms, including optimization and adjustment strategies based on the data.

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Week 12

Customer Acquisition Cost

This is the cost invested in digital marketing and sales activities to acquire new customers. CAC is calculated by dividing the total marketing and sales expenses by the total number of new customers acquired.

Conversion Rates

Measure the effectiveness of marketing campaigns and the quality of user experience. Monitor the conversion rates from website traffic to actual purchases in digital marketing campaigns.

Net Promoter Score

We measure the Net Promoter Score (NPS) to gauge customer satisfaction and likelihood of recommending our products or services..

Revenue Increase

It is the ratio that indicates how much sales have increased during a specific period. If the digital GTM strategy succeeds, an increase in sales growth rate is expected.

Customer Lifetime Value

This represents the average value expected for a single customer to continue transactions with the company. CLV indicates how much a customer is willing to pay for using products or services during their relationship with the company.

"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."

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Sung Lee

Director, New Business Planning

"Performars helped us to create the right e-commerce strategy for Chinese travelers. We could understand the customer journey, their unmet needs and our business directions from the practical insights of Performars. Performars is very to the point and in-detail including marketing, sales, and overseas operations."

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HJ KIM

Manager at eComm., SHILLA

"We had a superior experience with Performars. They are experts in how they understand overseas customers with their well-structured framework on data analysis and insights based storytelling."

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ChangKyu Cho

CEO, Almaden Design

"Whatever you dream, Performars make it. Performars is the best helper to realize our dream on web service. the members are very open mind and try to help with low cost. Performars is very helpful to our business"

James Jeong

Marketing Manager | SK Group

"Performars has significantly improved our comprehension of Hubspot. Previously, we were unaware of the Hubspot features that could benefit our company. We questioned, 'How can these features help us?' However, after discovering Performars, we have found continuous support that has allowed us to effectively utilize the Hubspot tools in our sales and marketing efforts. We are grateful for the assistance from Performars."

Dohyung Kim

Marketing Lead | Global Business

"Build a successful online marketing strategy through the expertise of Performars. Considering implementing HubSpot to strengthen non-face-to-face sales, we discovered Performars. With the need to undertake marketing tasks different from our existing work, such as implementation, planning, and content, we successfully introduced the system smoothly with the overall consulting provided by Performars. Being a global company, we faced strict security and privacy regulations. We resolved these issues together. Since HubSpot is an unfamiliar system and lacks local language support, the involvement of an expert was essential during the initial implementation. After careful consultation, we determined that Performas had the highest level of expertise, and we have no regrets about selecting them."

Arum Kim

Marketing manager | Strategy & Planning

"Performars is an effective partner to work with. I loved working with PEROFRMARS. The team is extremely knowledgeable and helpful. They bring good frameworks and know-how and have particularly deep expertise in HubSpot. They set us up for success by providing education and training."

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Y.J. Yum

Director | Strategy & Planning

"HubSpot is well known as a marketing program and has endless functions, but there are many parts that do not fit the domestic sentiment. This is because the majority of sales are based on SMS and KakaoTalk. In these areas, there are parts that are difficult to develop in-house. It's great that Performars makes it easy to use. I think it will be a key to resolving the concerns that domestic companies have in using HubSpot in the future."

Wooyong Kim

Manager | Marketing

"We introduced it as a sales management tool and are even using Marketing Hub. If we had not gone through Performars, including initial setup and advice on operation methods, onboarding would have required a lot of resources. We are receiving a lot of help at each stage of expansion. We are receiving a lot of help through HubSpot for efficient operation. We are building a sales process. By using reports, we can collect performance data that used to be written by hand in real time, freeing up time to focus on other tasks. Additionally, as all members see the same information, alignment between functions is naturally achieved. ."

Byung-mun Hwang

Leader | Solution BU

"No matter how competitive a tool is, it is true that it is difficult to introduce if onboarding, use, and maintenance are difficult. In particular, competitive foreign CRMs often have limited local support and sales resources in Korea. Performars' implementation experience and various references served as a point where I could expect reliable support whenever I had these concerns, and they remained effective even after the actual introduction. I do not regret collaborating with Performars!”

Eddy Kim

Head of Sales | Sales Department

"Performars actively provided advice during the initial setup process to help the team quickly apply HubSpot to their work. We are currently using it starting with the introduction of a sales hub and expanding it to include a marketing hub. Performars is adapting to the growing business situation. We are helping them use HubSpot appropriately.”

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SEMRUSH

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