Persona Marketing

Marketing Personas development


It's time to change the way we understand customers in the omnichannel environment. Develop marketing personas tailored for digital customers to optimize marketing and sales performance with Performars.

What is Marketing Persona?

Customer personas are virtual representations of the target customers who are likely to purchase a company's products/services. These personas are crafted based on a wealth of data such as demographic information, customer behavior analysis, and lifestyle preferences.

Understanding customer personas helps in developing effective marketing strategies by gaining insights into the situations, goals, and concerns of our customers.

Utilizing customer personas is a key element in persona marketing, a strategy aimed at creating ideal virtual customers to cater to the personalized experiences demanded by digital consumers.

Do you know who your ideal customers are when it comes to purchasing your products and services?

Expected benefits of having your own marketing personas

Creating a marketing persona is crucial for successful digital marketing strategies.

Through marketing personas, we can easily speculate or visualize the needs, problems, and things they love about our true customers, just like our family or friends. By fully understanding your customers, you can enhance the customer experience. Gain deeper insights into customers than your competitors.

Pain point

Maximize Marketing ROI

By utilizing marketing personas, you can execute marketing campaigns tailored to resonate with your target audience. Distributing engaging content that piques the interest of your personas on the channels they frequent will help maximize your marketing ROI.


Building a Brand Image from a Customer Perspective

By creating marketing personas, you can understand how to stimulate their interests and where to find them. Having a specific perspective on customers allows you to shape the image and voice of your brand from a customer's point of view.

Brand image

Enhancing Products/Services

Persona marketing helps improve future products and services to better suit our customers. Having a well-defined marketing persona increases the likelihood of offering products and services that meet customer needs.

Product search

Rapid Expansion with Similar Customers

By deploying persona marketing to ideal customers, a company can quickly expand to a suitable group of similar customers. Creating 3-4 marketing personas and delivering tailored messages to each persona allows for optimal digital marketing activities to be carried out to a wider spread of customers.



Understanding the concept of marketing personas opens the door to enhanced collaboration between marketing and sales teams, driving them towards a shared objective. Witness the harmonious fusion of sales and marketing, operating together seamlessly like a finely-tuned machine in SMARKETING (Sales & Marketing).

One goal

ROI of Persona marketing

Many Fortune 500 companies such as Walmart, McDonald's, Intel, Thomson Reuters, Novartis, Salesforce, and more are actively implementing persona marketing. By developing customer personas and executing persona marketing strategies, they have achieved a 5x increase in website visitors, a 6x boost in ad message engagement, and a remarkable 170% growth in direct marketing revenue.


Increase in website visitors


Increase engagement with ads messages


Marketing direct sales growth rate


Desire to invest in the extra cost


Marketing cost savings


Exceeding Campaign Goals

Persona development process

Perfomars implements a systematic procedure for developing personas.

Persona workshop

We conduct Persona Workshops focusing on strategy goals, implementation methodology, initial data collection, and more for Persona Marketing.


After analyzing growth intentions and existing data, we determine segmentation priorities through Gap analysis.

Data collection & analytics

We collect and analyze digital data, including tracking behavior data related to ideal customers.

Customer in-depth interview

Conducting in-depth interviews to identify the characteristics of the ideal customer, we analyze specific insights and psychological factors.

Create persona profile

Utilizing data analysis and in-depth interviews, we craft captivating persona templates that are sure to engage and inspire.

페르소나 스토리텔링

페르소나를 철저히 분석하고, 페르소나 스토리텔링으로 매혹적인 이야기를 전개합니다. 구매여정을 기반으로 콘텐츠와 메세지를 세밀하게 세분화하여 제공합니다.

Your success is our mission.

Testimonials from our satisfied customers

Read what our customers say about us.

"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."
Sung Lee
Director, New Business Planning
"Performars helped us to create the right e-commerce strategy for Chinese travelers. We could understand the customer journey, their unmet needs and our business directions from the practical insights of Performars. Performars is very to the point and in-detail including marketing, sales, and overseas operations."
Manager at eComm., SHILLA
"We had a superior experience with Performars. They are experts in how they understand overseas customers with their well-structured framework on data analysis and insights based storytelling."
ChangKyu Cho
CEO, Almaden Design
"Whatever you dream, Performars make it. Performars is the best helper to realize our dream on web service. the members are very open mind and try to help with low cost. Performars is very helpful to our business"
James Jeong
Marketing Manager | SK Group
"Performars has significantly improved our comprehension of Hubspot. Previously, we were unaware of the Hubspot features that could benefit our company. We questioned, 'How can these features help us?' However, after discovering Performars, we have found continuous support that has allowed us to effectively utilize the Hubspot tools in our sales and marketing efforts. We are grateful for the assistance from Performars."
Dohyung Kim
Marketing Lead | Global Business
"Build a successful online marketing strategy through the expertise of Performars. Considering implementing HubSpot to strengthen non-face-to-face sales, we discovered Performars. With the need to undertake marketing tasks different from our existing work, such as implementation, planning, and content, we successfully introduced the system smoothly with the overall consulting provided by Performars. Being a global company, we faced strict security and privacy regulations. We resolved these issues together. Since HubSpot is an unfamiliar system and lacks local language support, the involvement of an expert was essential during the initial implementation. After careful consultation, we determined that Performas had the highest level of expertise, and we have no regrets about selecting them."
Arum Kim
Marketing manager | Strategy & Planning
"Performars is an effective partner to work with. I loved working with PEROFRMARS. The team is extremely knowledgeable and helpful. They bring good frameworks and know-how and have particularly deep expertise in HubSpot. They set us up for success by providing education and training."
Y.J. Yum
Director | Strategy & Planning
"HubSpot is well known as a marketing program and has endless functions, but there are many parts that do not fit the domestic sentiment. This is because the majority of sales are based on SMS and KakaoTalk. In these areas, there are parts that are difficult to develop in-house. It's great that Performars makes it easy to use. I think it will be a key to resolving the concerns that domestic companies have in using HubSpot in the future."
Wooyong Kim
Manager | Marketing
"We introduced it as a sales management tool and are even using Marketing Hub. If we had not gone through Performars, including initial setup and advice on operation methods, onboarding would have required a lot of resources. We are receiving a lot of help at each stage of expansion. We are receiving a lot of help through HubSpot for efficient operation. We are building a sales process. By using reports, we can collect performance data that used to be written by hand in real time, freeing up time to focus on other tasks. Additionally, as all members see the same information, alignment between functions is naturally achieved. ."
Byung-mun Hwang
Leader | Solution BU
"No matter how competitive a tool is, it is true that it is difficult to introduce if onboarding, use, and maintenance are difficult. In particular, competitive foreign CRMs often have limited local support and sales resources in Korea. Performars' implementation experience and various references served as a point where I could expect reliable support whenever I had these concerns, and they remained effective even after the actual introduction. I do not regret collaborating with Performars!”
modusign logo
Eddy Kim
Head of Sales | Sales Department
"Performars actively provided advice during the initial setup process to help the team quickly apply HubSpot to their work. We are currently using it starting with the introduction of a sales hub and expanding it to include a marketing hub. Performars is adapting to the growing business situation. We are helping them use HubSpot appropriately.”
디웨일 로고
Yeryung Lee
Customer Success Lead
Persona development

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Shift your perspective to understand your customers better, a crucial requirement for digital growth. Develop performance metrics and customer personas to drive success.




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