Persona Marketing

Customer journey mapping


Having a customer journey map empowers you to elevate the customer experience, boost customer referrals, and continuously identify key customer touchpoints.

Design your customer journey map with Performars.

What is a Customer journey map?

The Customer Journey Map is a visual storyline that captures all interactions customers have with a brand or product.

No customer immediately purchases a product upon first discovery. Customer purchase decisions are nurtured through multiple interactions at various touchpoints.

The Customer Journey Map encompasses the path customers take in deciding to make a purchase through different touchpoints with a brand. Customers engage and interact with the company, product, or service in sequential or non-sequential stages.

From the initial moment of discovering the brand as a potential customer, to conversion into a customer, post-purchase service engagement, repeat/cross-purchase, and brand advocacy, the Customer Journey Map expands.

Since the emergence of the Moment of Truth in the 1980s, the customer buying journey has evolved in marketing through Experience Blueprint, Moment Mapping, and now Customer Journey Mapping. In today's marketing landscape, it is essential to design to create brand advocates.

Expected benefits of Customer journey map

Through customer journey map design (customer journey mapping), businesses can directly delve into the minds of customers to better understand their processes, requirements, and perceptions.

Providing a delightful customer experience

Through a well-designed customer purchasing journey, customers who have the desired experience naturally see an increase in satisfaction. According to Aberdeen, brands utilizing customer purchasing journeys see a 24% increase in positive social media responses.

Increase in customer referral opportunities

According to research, 82% of people are highly likely to recommend brands that provide a fast and concise customer experience. By designing the customer purchase journey to reduce the time and effort customers spend experiencing the brand, decisions leading to purchases can be made quickly.

Discovering new touchpoints

Customers explore products/solutions and brands across various touchpoints multiple times before making a purchase. By designing the customer journey that leads to purchase decisions based on connections between touchpoints, we can understand the customer experience. This allows us to uncover new touchpoints.

Marketing, Sales, and CS Strategy Enhancement

By mapping out the customer buying journey, you can uncover the gaps between existing strategies and reality. Ultimately, it helps in developing and enhancing better marketing, sales, and customer service strategies.

Eliminating operational inefficiencies in marketing and sales costs.

By designing the customer buying journey, you can identify meaningless tasks or costs within the customer engagement process of marketing and sales. Through such discoveries, you can eliminate operational inefficiencies and save resources.

Customer journey maps are essential

When the customer purchase journey is well designed and managed, the sales cycle speeds up, associated costs decrease, and loyal customers increase, leading to more recommendations and cross-selling opportunities.


Increase in customer referral profit


Increase in Cross-Selling/Up-Selling


Shortern the Sales Cycle


Marketing ROI


Saving CS cost

Customer journey mapping process

Perfomars operates systematic procedures to design the customer journey map.

Build data collection analysis tool

Developing a data tracking tool to monitor visitor and customer behavior, and collecting valuable data for analysis.

Proto persona interview

Conduct marketing persona interviews and design the customer buying journey through creative workshops.

Design Touchpoint

Combining the designed purchase journey and discovered touchpoints measured through data collection in workshops.
Your success is our mission.

Testimonials from our satisfied customers

Read what our customers say about us.

"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."
Sung Lee
Director, New Business Planning
"Performars helped us to create the right e-commerce strategy for Chinese travelers. We could understand the customer journey, their unmet needs and our business directions from the practical insights of Performars. Performars is very to the point and in-detail including marketing, sales, and overseas operations."
Manager at eComm., SHILLA
"We had a superior experience with Performars. They are experts in how they understand overseas customers with their well-structured framework on data analysis and insights based storytelling."
ChangKyu Cho
CEO, Almaden Design
"Whatever you dream, Performars make it. Performars is the best helper to realize our dream on web service. the members are very open mind and try to help with low cost. Performars is very helpful to our business"
James Jeong
Marketing Manager | SK Group
"Performars has significantly improved our comprehension of Hubspot. Previously, we were unaware of the Hubspot features that could benefit our company. We questioned, 'How can these features help us?' However, after discovering Performars, we have found continuous support that has allowed us to effectively utilize the Hubspot tools in our sales and marketing efforts. We are grateful for the assistance from Performars."
Dohyung Kim
Marketing Lead | Global Business
"Build a successful online marketing strategy through the expertise of Performars. Considering implementing HubSpot to strengthen non-face-to-face sales, we discovered Performars. With the need to undertake marketing tasks different from our existing work, such as implementation, planning, and content, we successfully introduced the system smoothly with the overall consulting provided by Performars. Being a global company, we faced strict security and privacy regulations. We resolved these issues together. Since HubSpot is an unfamiliar system and lacks local language support, the involvement of an expert was essential during the initial implementation. After careful consultation, we determined that Performas had the highest level of expertise, and we have no regrets about selecting them."
Arum Kim
Marketing manager | Strategy & Planning
"Performars is an effective partner to work with. I loved working with PEROFRMARS. The team is extremely knowledgeable and helpful. They bring good frameworks and know-how and have particularly deep expertise in HubSpot. They set us up for success by providing education and training."
Y.J. Yum
Director | Strategy & Planning
"HubSpot is well known as a marketing program and has endless functions, but there are many parts that do not fit the domestic sentiment. This is because the majority of sales are based on SMS and KakaoTalk. In these areas, there are parts that are difficult to develop in-house. It's great that Performars makes it easy to use. I think it will be a key to resolving the concerns that domestic companies have in using HubSpot in the future."
Wooyong Kim
Manager | Marketing
"We introduced it as a sales management tool and are even using Marketing Hub. If we had not gone through Performars, including initial setup and advice on operation methods, onboarding would have required a lot of resources. We are receiving a lot of help at each stage of expansion. We are receiving a lot of help through HubSpot for efficient operation. We are building a sales process. By using reports, we can collect performance data that used to be written by hand in real time, freeing up time to focus on other tasks. Additionally, as all members see the same information, alignment between functions is naturally achieved. ."
Byung-mun Hwang
Leader | Solution BU
"No matter how competitive a tool is, it is true that it is difficult to introduce if onboarding, use, and maintenance are difficult. In particular, competitive foreign CRMs often have limited local support and sales resources in Korea. Performars' implementation experience and various references served as a point where I could expect reliable support whenever I had these concerns, and they remained effective even after the actual introduction. I do not regret collaborating with Performars!”
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Eddy Kim
Head of Sales | Sales Department
"Performars actively provided advice during the initial setup process to help the team quickly apply HubSpot to their work. We are currently using it starting with the introduction of a sales hub and expanding it to include a marketing hub. Performars is adapting to the growing business situation. We are helping them use HubSpot appropriately.”
디웨일 로고
Yeryung Lee
Customer Success Lead
Customer Journey Mapping

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Create an experience that turns customers into advocates. Design customer engagement at various brand touchpoints.




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