Pharma marketing solutions for Pharma marketers

Are you facing challenges due to various constraints when implementing marketing for over-the-counter or prescription medications drugs?

"How can we achieve success in highly regulated industries through marketing?"
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Jinsuk
Marketing manager, Global pharma

I am a pharma marketing manager at a global pharma company.

Our company's sales representatives now rely on digital devices and assets when meeting with doctors. The latest trends in medical marketing are all about focusing on 'digital'.

However, despite these trends, the numerous sanctions and regulations make implementing digital marketing in the pharmaceutical industry a challenging task.

Moreover, most marketing budgets target a narrow group of professionals such as doctors and pharmacists rather than patients, making it difficult to execute various digital marketing ideas.

Marketing strategies differ between over-the-counter and prescription medications.

 

OTC Marketing

Challenges I face when conducting OTC marketing include:

  • Inability to directly convey product efficacy to consumers.
  • Dealing with the burden of advertising review boards and compliance monitoring.
  • Measuring marketing ROI is always a challenge.

 

Prescription Medication Marketing

Challenges I encounter when conducting prescription medication marketing include:

  • The inability to connect with patients directly, needing to go through doctors.
  • High restrictions on marketing activities limited to specific channels.
  • Concerns about the low level of doctor engagement in marketing.

 

Pharmaceutical marketing presents many difficulties, making it truly challenging to achieve results.

I aspire to overcome these challenges and execute successful marketing strategies. Where can I find these solutions?

 

Where can I find these solutions?

 

Get a free consultation →

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