Persona CRM Marketing
Guideline

Even if you have persona, customer journey design, data-driven marketing system, and agile process, you can't do anything without optimized content that creates results. Creating good content that customers can respond to is fundamental for digital marketing and sales.

Follow the steps below to develop good content.

1. Identify all important topics for your top priority content.
2. Groups topic-related keywords into topic clusters.
3. Get keyword data including search volume and competition with keyword research.
4. Create a content inventory.
5. Perform content audits and organize content by topic clusters.
6. Use SEO tools to rate the quality of all your content.
7. Prioritize content development through gap analysis for each topic cluster.
8. Create a content plan - including titles, outlines, touchpoint, schedules, and more for each content within your topic cluster.
9. Connect related content in-house and external organisations
10. Measure the performance
11. Repeat the above process.

SEO

Advertising strategy

By setting customer persona, we define to whom, when, what message, what type of content, in which channel, in what way, and clarify our target activities and expectations. Set KPIs based on industry/competitor/history.

Campaign structure

Create a structure for each advertising campaign. Search ads, lead conversion ads, display ads, and campaign structures by retargeting contribute to effective expansion to target markets by quickly analyzing data and identifying improvement opportunities.

Advertisement Creatives

We create high-quality advertisements including advertisement copies, images, and videos. We refer to guidelines and best practices from Google Ads, Naver Ads, Facebook, Pinterest, and Twitter, which are platforms where the advertising campaign will be used.

Ads budget 

How you spend your advertising budget is more important than how much you spend. The more budget you have, the more data you can analyze, but consider how you can get better results with less.

PPC OPTIMISATION

What is Agile Marketing?

Agile marketing is a tactical marketing approach in which the marketing team collectively identifies and executes high-value projects that they will collectively focus on. Agile marketing teams use sprints - short, limited focused tasks to collaboratively complete these projects.

Why an Agile Marketing approach is necessary

Agile marketing is necessary where change is unpredictable. 'Static strategy, uniform execution', which used to be the practice, is no longer appropriate.

Now it is required to change the process for 'dynamic strategy, flexible execution' in response to the changing environment.

To survive in these times, you need to be agile. That means it should be 'fast and accurate'.
The goal of Agile Marketing is not only to improve the speed of marketing access to customers, but also to increase predictability, transparency and adaptability.

By applying agile marketing, painstaking failures can be reduced, and execution methods can be continuously improved to transform into customer-centered and optimized marketing.

AGILE MARKETING