Pharma marketing solutions for Pharma marketers

What does digital marketing mean to a Pharma marketer?

Recently, when pharmaceutical companies see doctors, the proportion of sales marketing using online and digital is increasing rather than traditional face-to-face. In addition, the trend of medical marketing begin to transform into digital.

Despite these trends, digital marketing in the pharmaceutical industry with many sanctions and regulations is not easy.

Also, because most medicines are aimed at narrower target groups, such as doctors, pharmacists, patients, digital marketing may seem more difficult.

Nevertheless, there is nothing to worry about. You can use digital marketing that is compatible with over-the-counter and ethical drugs.

Pharmaceutical digital marketing

Over-the-counter Drugs: Content Marketing

Marketers challenges facing with over-the-counter drugs are (in several Asia countries);

1) No direct marketing of products to consumers
2) The excessive monitoring and reporting due to the sanctions of the advertising council and compliance with the advertisement public relations compliance
3) Difficulties in measuring marketing ROI

But with content marketing combined with inbound marketing, this can be solved.

With the solution, over-the-counter marketers can help transform them into potential customers and actual buyers by providing content that contains useful health and disease-related information, rather than content containing advertising messages.