Why Marketing Automation
It can be difficult to balance everything you need to do while also making sure your marketing campaigns are hitting the right audience, at the right time, with the right message. That’s why more and more companies are investing into marketing automation solutions.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing.
Marketing automation, refers to software that exists with the goal of executing marketing actions (i.e publishing social media posts, sending out emails, and so on) without any manual effort. These software, with the help of quality content, can nurture prospects or marketing qualified leads (MQL) and convert them into customers.