Marketing Automation by Performars

Marketing Technology - How to make marketer's life easier

Since time matters let us show you how marketing automation can improve your marketing processes.

HubSpot Mixpanel Leadfeeder Shopify

1st STEP

Why Marketing Automation

It can be difficult to balance everything you need to do while also making sure your marketing campaigns are hitting the right audience, at the right time, with the right message. That’s why more and more companies are investing into marketing automation solutions.

91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing.

Marketing automation, refers to software that exists with the goal of executing marketing actions (i.e publishing social media posts, sending out emails, and so on) without any manual effort. These software, with the help of quality content, can nurture prospects or marketing qualified leads (MQL) and convert them into customers.

2nd STEP

CRM Automation

Once customers make a purchase, they are immediately added to the “customers” list in the automation platform. When inquiries are made on your website, they are immediately added to a “lead” list. As the system gathers more information about contacts, you can create a workflow that triggers specific actions at specific times, delivering automatic communications that feel customized. 

Content is only king if it’s the right message, reaching the right person at the right time. Marketing automation allows you to adapt messages to match the specific needs of each customer. You can design content that corresponds to a lead’s behavior during the lead nurturing process, and schedule that content to be delivered in response to specific lead behavior. 

Marketing automation is an analytics goldmine because it enables you to collect and analyze customer data from multiple digital marketing channels. Marketing automation systems give you access to this info across all of your channels for all contacts on one, unified dashboard. This enables you to use historical data about consumer behavior to improve your targeting. 

3rd STEP

Lead Generation

Using your marketing automation tool for lead nurturing can provide insights on where the lead is in the sales funnel and what event will trigger the final purchase. Your ability to act on a lead and establish a relationship until they engage with the company’s products and services are essential.

Marketing automation also allows for lead scoring, in which the tool assigns each lead a given score/grade based on their behavior and interest in specific products and services. This gives your business the information needed to determine where the lead is in the sales funnel, including how likely a lead is to make a purchase. So, you can focus on hot leads rather than pursuing cold leads.

4th STEP

Marketing Automation and Life Balance

Improve your lifestyle as a marketer. We know how to effectively implement and grow business/marketing strategies by using cutting edge marketing technologies.

We know CRM automation solutions such as Salesforce & Hubspot, user analysis solutions such as Mixpanel & Leadfeeder, and e-commerce automation solutions such as Shopify & Bronto.

Are you still unsure about what you could gain from marketing automation? 

Choose the right marketing automation tool between Hubspot, Salesforce, Mixpanel, Shopify, and more.



hubspot logo orange background

Focus on generating leads, increasing revenue, and converting your customers into loyal fans with one stack of tools. Instead of organizing your team and processes around scattered tools, get everything you need in one place. You’ll eliminate wasted time and effort so you can grow traffic, convert more leads, and win more customers with ease.



shopify logo 1

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Merchants can also sell their products in person with Shopify POS. Shopify is now the leading commerce platform designed for businesses of all sizes. Whether you sell online, on social media, in store, or out of the trunk of your car, Shopify has you covered. 




Leadfeeder is the ultimate tool for new business generation. This intelligent software allows you to see the complete details of companies that have visited your website, giving you the edge when it comes to uncovering new sales opportunities.



mixpanel logo1

Mixpanel is the event-driven analytical tool, especially useful for web and mobile product analytics and optimization. It is focused on user-based tracking, giving you insight into behavior history of your website's users. It also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.


Salesforce Marketing Cloud

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Salesforce Marketing Cloud is detailed as "A unified marketing platform to know consumers, engage them, and personalize their experience". Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.




SurveySparrow helps you create conversational surveys that engage with your audience. While you move past boring forms and opt for conversational surveys, you can get a 40% increased response rates. Gather actionable feedback and useful data from your respondents using a simple-to-use survey software that comes with umpteen design flexibility and options.


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