Connected travelers

Travelers these days own advanced smartphones which are able to deliver location-related information or news, make payments easily and deliver real-time information flows. They are also constantly connected and engaging proactively through the smartphone at every traveling moment.

How to understand them?

Performars provides a perfect solution by analyzing relevant travel & tourism data - allowing us to fully understand and provide insights of the Connected Travelers.

Understanding the ever evolving consumer behavior and demand is key to shaping the best offerings

Today’s connected travelers are internet-savvy, digitally inclined and motivated by:

• Freedom: Which is enabled through higher levels of convenience.
• Acceleration: Speed of change has substantially increased, and will continue to do so.
• Intimicy: Human connection is more valued and more sought after.

Travel businesses need to react to the demand of the connected traveler

• Leveraging the most relevant data for best insights on what and why travelers buy and optimize experiences along the booking journey
• Gain a ‘full picture’ market view and granular consumer insights
• Translate these insights into action by converting big data into smart data.
• Apply proven research approaches in innovative ways covering all sources of relevant data to obtain the most holistic view.

Being empowered to make smarter business decisions, travel companies can create winning strategies to gain competitive advantage and increase ROI.

We help you prepare for tomorrow's demand by predicting the key trends that will impact the traveler's behavior, their demographics and socio-graphics.