Customer Behavior Analysis

Persona Marketing

Enhance all your marketing strategies.

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Create successful customer-centric strategies based on detailed persona marketing development.

B2B and B2C

Persona Marketing is a step that comes before creating a marketing campaign. It is the development of the ideal person you wish to target.

Increase your ROI

By developing a persona marketing strategy, you can run optimized marketing campaigns. By displaying content that might interests the right people, you can steadily reach campaign's objectives.

Communication strategy

Make your brand voice & tone consistently. By making a persona, you can have a specified point of view of your customers and can concentrate your brand's tone or voices to be consistent.

Marketing Segmentation

With a more detailed knowledge of who your potential customers, clients and brand advocates are, you will be able to deliver the right message to the right businesses and/or people.

performars and marketing persona development

Persona Marketing

is an essential methodology when it comes to doing successful marketing strategies


Persona marketing creation will help you determine the scope of your marketing strategies by enlightening who the customers / consumers are.

A marketing persona is a semi-fictional representation of your ideal customer. They include various data-based information such as demographics, customer behavior, lifestyle, pain points, etc...

A marketing persona is important because without knowing or to think to know who your ideal customers are, it is impossible to create an effective marketing strategy.

persona marketing by performars


Know your customer better with Persona Marketing


Marketing Qualified Leads

When creating your persona, you can identify their interests and how to make them interested, but also how to reach them. Based on historical behavior, customer's feedback, trends, and competition knowledge, you can turn your leads into real customers or even brand advocates.

Improving products/services development

Persona marketing development helps building future products or services features that will be more suited for your target customers. When well developed it is more likely to create products and services that are more aligned to what your customers want.

Customer understanding

By having marketing persona, you can easily understand and visualize their needs, their problems and the things they love. You will get a deeper understanding of your customers to the point that you know them as if they were part of your family or as if they were your childhood friends.


When you get to know about your persona marketing, it will make marketing and sales teams focus on the same goal. Which means, you can conduct SMARKETING. Marketing and sales working closely to reach the same target and goal.

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Marketing persona related articles will be updated!

We can help you develop and implement marketing projects based on Persona Marketing


Persona Marketing Workshop

Research to make Persona Marketing

Marketing Segmentation

In-depth interview

Persona Templates

Persona Script Writing

Happy business people jumping - isolated over a whte background


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