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SALES Hub Features

Free Email Tracking

Know when leads engage with your emails and turn them into deals faster with perfectly timed, personal follow-ups.


Eliminate guesswork with email tracking.

You spend a lot of time crafting compelling emails for sales outreach. But without understanding how prospects interact with your emails, you have to rely on gut instinct to know which leads to follow up on.

HubSpot's free email tracking software takes the guessing out of your sales outreach. HubSpot notifies you when a prospect opens your email and clicks a link inside, so you can understand exactly who's engaging with your emails and what they’re interested in. Then, as these interactions are saved in your HubSpot CRM database, personalize your follow-up and build meaningful connections with your leads.


Follow up when you’re top of mind.

Reach out to your buyers when they're thinking of you and increase your odds of closing a deal. With HubSpot’s email tracking software, reps can set up push notifications to follow up seconds after a lead opens an email, clicks a link, or downloads a document.

See a lead’s entire history at a glance.

With the email tracking tool, you can see what emails, links, and documents your leads looked at and when — all on the contact record in HubSpot. With all the context in one place, you can stop guessing what content resonated and personalize your next move to close the sale.

Track emails in the apps your team already uses.

HubSpot’s email tracking tool connects seamlessly with Gmail, Google Workspace, Outlook, and Office 365. You can also send tracked emails within your HubSpot account. Control when and how you receive notifications: in Sales Hub, your browser, your desktop, or your third-party CRM.

Frequently Asked Questions


What is email tracking?

Email tracking is embeddable software that notifies you when someone has opened or clicked through your email. It also provides advanced data about how many times recipients clicked a specific link, forwarded it, or if they archived it without reading. Many companies use this to understand how their customers engage with marketing emails, but teams can also use it for job applicants, prospects, or colleagues.

HubSpot's free email tracking levels up this functionality even more. Anytime someone opens one of your emails, you can automatically associate it with the contact record in the HubSpot CRM, your help desk, and more.

What makes HubSpot's email tracking popular?

Popular features of HubSpot email tracking include:

  • Desktop notifications that let you know the moment someone opens a message
  • Built-in email sequences to automatically follow up when something is acted on
  • Predictive lead scoring that identifies prospects most likely to convert based on their interactions with your emails
  • Analytics to understand the history of a prospect’s interactions with your messages
  • Advanced tracking to understand if a prospect has downloaded an attachment or clicked a link multiple times
How much time does it take to implement email tracking?

Email tracking is instantaneous to set up. Simply install the HubSpot Sales email extension for Gmail, Outlook, or Office 365, and check the Track box when composing to start tracking emails immediately.

The ROI of the HubSpot platform

Companies that use HubSpot grow better.



Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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