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SALES Hub Features

Email Template Builder

Close more deals by turning your best emails into templates you can personalize and share with your team.


Send more sales emails in less time.

Writing a relevant sales email can take hours. Repeating that process for multiple prospects can eat up your entire week. 

With HubSpot, you can quickly build email templates using an intuitive interface and pre-made designs. Customize each template to match your brand and content needs. When you’re ready to contact prospects, personalize and send each email in seconds directly within your inbox.


Turn successful emails into reusable templates.

Constantly churning out new email content and designs can strain your team’s bandwidth. Instead of repeating the same process multiple times, replicate the success of prior emails by turning them into customizable templates that can easily be shared with your team.

Optimize email templates with built-in reporting.

With HubSpot’s email template builder, you get real-time insight into email open rates, attachment clicks, and more. You can then use those metrics to determine which templates perform best and double-down on the content that converts.

Personalize your one-on-one emails at scale.

Keep your prospects engaged by tailoring the content in your email templates. Easily add personalization tokens, relevant sales documents, and meeting links. Or include a personalized video through the built-in Vidyard integration.

Send email templates from your inbox.

HubSpot’s email template builder is compatible with the apps your team already uses, so you can see and send templates straight from your inbox. Personalize and send sales emails from your email platform of choice — Gmail, Google Workspace, Outlook, or Office 365.

Frequently Asked Questions


What are email templates?

Sales email templates are pre-written messages that sales teams can use as a starting point in their one-to-one communications with prospects. They make it fast and easy to send targeted, professional, high-performing emails without “reinventing the wheel” every time sales needs to send an email.

HubSpot offers sales email templates that support each step of the customer journey, from first touch to follow-up and beyond. You can also create templates from scratch for the whole team to use.

Are there any recommended guidelines for crafting and delivering sales email templates effectively?

When using email templates, there are a few best practices to keep in mind:

  • Double-check that each template aligns with your brand.
  • Avoid overly technical terms and focus on readability instead. 
  • Test the template’s look and feel by sending it to yourself first. 
  • Use personalization tokens and CRM data to tailor each email to its intended recipient. 
Can you provide guidance on how to compose an effective sales email?

HubSpot’s sales email templates make it easy to create and send high-converting sales emails without ever leaving your inbox. Choose a template from the template library, customize the content using data in your CRM, and get real-time metrics on your customers' interactions. Then, share the most effective templates with your team to save time and give productivity a boost.

Is it possible to use HubSpot's template builder to craft customized sales emails?

There are several different approaches to creating sales email templates with HubSpot. The first involves customizing a pre-made template from HubSpot’s library. The second involves creating a new template from scratch. Lastly, you can also use the template builder to turn your most successful previous sales emails into reusable templates.

Can you provide instructions on how to utilize email templates?

To use an email template, you can:

  • Go to your HubSpot account or navigate to your Gmail, Outlook, or Office 365 inbox.
  • Select the contact you want to email.
  • Select your preferred template.
  • Customize the content, then send yourself a test email to ensure everything looks the way you want it to.
  • Send the email to your recipient.
  • The email will be tracked automatically, and you’ll be able to see insights on template performance in your reports. 

The ROI of the HubSpot platform

Companies that use HubSpot grow better.



Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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