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SALES Hub Features

Call Tracking

Easily prioritize your day’s sales calls, make calls directly from your browser, and automatically track calls in HubSpot.


Spend less time dialing and more time selling.

As a sales rep, you spend most of your day on the phone with leads and prospects. But it's easy to get overwhelmed and lose track of what calls you need to make, what to follow up on, and the outcome of each call.

With HubSpot's call tracking software, you can easily line up all of your day’s sales calls. Then, use engagement and contact property data from HubSpot's CRM tools to prioritize your calls and set up a daily calling queue. Start with your most important calls, then work through your queue in order of priority quickly and efficiently.


Place calls directly from your browser.

Make sales calls from your internet browser without even picking up a phone. Just one click connects you to a prospect through VoIP (voice over IP) or your desk phone. Your calls will always come from your number, and can even be recorded within HubSpot. Plus, you can leverage any of our calling integrations to seamlessly place and track calls within HubSpot.

Automatically track and log sales calls in your CRM.

Say goodbye to manually logging calls. HubSpot's call tracker automatically logs every call to your HubSpot CRM database. Now, managers can efficiently coach reps with transcriptions, keyword searching, call commenting, and call analysis. This means your sales teams are always iterating, improving, and selling better.

Frequently Asked Questions


What is call tracking?

Call tracking is a sales automation function that tracks incoming or outgoing calls that your sales team makes with prospects. Originally designed to track where incoming sales calls are being generated, modern call tracking also uses artificial intelligence to make intelligent recordings of sales calls and propose critical points of the conversation for review later on. 

Sales teams can use call tracking to understand how the team is performing. Likewise, your marketing team can use call tracking to know where to attribute incoming leads and how to distribute marketing dollars.

With HubSpot, call tracking will automatically funnel information into any system within the HubSpot suite of products. You’ll see calls tracked within HubSpot’s CRM tools, within HubSpot’s sales pipeline software, and even within your help desk, so you’ll never miss any important context on leads or customers.

Could you please provide information on the features that are available in HubSpot call tracking?

Popular features of HubSpot call tracking include:

  • Daily prioritization of essential or valuable calls
  • Place and record all of your calls from right within your browser
  • Automatically log calls within your CRM, so every team has up-to-the-minute context
  • Direct integration with HubSpot's CRM tools
  • Predictive lead scoring so you’ll know who to call first, based on their likelihood to convert
How much time does it take to implement call tracking?

Call tracking is instantaneous to set up. Simply create accounts for your sales team and associate any pre-existing phone numbers or contacts. Your sales team will be making calls and closing deals quickly.

The ROI of the HubSpot platform

Companies that use HubSpot grow better.



Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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