Free Online Form Builder
Generate leads from your website using a powerful online form builder.
Convert anonymous website visitors into qualified leads.
It’s not enough to grow traffic to your website — you need to grow your database, too. A free form builder can streamline the process by capturing valuable contact information from your visitors.
With HubSpot’s form builder, you can easily create custom forms for your website without any technical expertise. Every visitor who fills out your forms will automatically be added to your database, so you can nurture them with personalized messaging and email campaigns.
Frequently Asked Questions
What is a form?
A form is a group of fields on your website that collects contact information that your customer-facing and marketing teams can use to build deeper relationships. For instance, someone may use a form to submit a support request, to ask for more information from Sales, or to download a piece of content. Forms can be standalone web pages or embedded within a website.
HubSpot forms integrate directly with your sales, marketing, and customer service efforts to ensure that none of your customers’ valuable information gets lost, and everyone is referencing the same contact data.
What makes HubSpot's forms popular?
Popular features of HubSpot's forms include:
- Analytics to understand how your customers interact with your forms
- Partitioning to keep data from specific forms separate for each individual team
- Customizable calls-to-action that encourage users toward desired behaviors
- WYSIWYG (“what you see is what you get”) editor for both forms and the landing pages you design for them
- Direct integration between Salesforce and HubSpot’s CRM tools, making it easy to keep your customer data organized and up-to-date
How much time does it take to implement forms?
Implementing forms is typically a short process. Because there is no data migration or background work needed, the implementation time is only as long as it takes you to create the form and its fields.
What types of forms can I build with HubSpot's form maker?
HubSpot's form creation software includes various template formats you can easily customize to meet your business's needs. Choose from embedded forms that integrate with your webpages, standalone forms that you can share through a link, or slide-in and drop down banners.
Once you select a form type, you can also find pre-written templates that match your form's goal — driving newsletter signups, event registrations, gated content downloads, or "contact us" page submissions.
Where do lead form submissions go?
Form builder is built on HubSpot's CRM platform, which means your form submissions are automatically logged in your contact database for easy follow-ups. In addition to contact details, form submissions may be enriched with that contact's previous activity on your site.
What form KPIs can I track with HubSpot form builder's built-in reporting?
HubSpot's built-in reporting gives you insight into your form performance by automatically tracking views, conversion rate, and submissions. Form analytics also automatically create visualizations of these metrics, so you can easily get a bird's eye view of how your forms are doing.
The ROI of the HubSpot platform
Companies that use HubSpot grow better.
Deal Close Rate
After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.
After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.
Ticket Close Rate
Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.