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Marketing Hub Features

Email Marketing Tools

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

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Email marketing tools that treat subscribers like people.

Marketing emails range from mildly personal to completely irrelevant. And it’s not always great for marketers crafting the messages, either. If you have to beg, borrow, and steal to get help from designers or IT, it’s hard to wow your recipient.

With HubSpot’s email marketing tools, everything you need is baked right in. Design and send professional emails independently, and optimize to improve performance. Since it’s powered by your HubSpot CRM database, you know the data you’re using to customize your emails is accurate.

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Create beautiful email campaigns without designers or IT.

Craft professional email campaigns that display perfectly across any device. Get started with one of our goal-based email templates, or choose from dozens of free templates in our marketplace that are proven to convert. Then use our drag-and-drop editor to customize layout, calls-to-action, and branding.
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Personalize emails for more opens and clickthroughs.

Boost average email open rates when you tailor your emails to each subscriber. Use an email subscriber’s lifecycle stage, list membership, or any information in their contact record to automatically serve up the most relevant subject lines, links, attachments, and CTAs. Then schedule your campaign and know that your email will show up in each inbox at the optimal time, regardless of time zone.
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Optimize email campaigns with A/B tests and analytics.

Use A/B tests to learn which subject lines get the most opens, and which content drives engagement and sales. Dive even deeper into your data to see who’s engaging with each email and when, the most popular content, and more. Then design new email marketing campaigns that will take conversion rates to new heights.
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Leverage the power of AI to craft engaging emails in a flash.

Bid farewell to spending hours struggling with email copy. Use AI content writing features to quickly generate email marketing messaging with simple prompts. Or use slash and highlight commands to skillfully rewrite, summarize, or adjust the tone of existing copy to meet your needs.

Frequently Asked Questions

 

What is email marketing?

Email marketing is when a brand uses email as a method of delivery to communicate marketing messages to prospects and customers — such as abandoned cart emails, user onboarding campaigns, and product discounts or holiday sales. 

Outside of driving revenue, many companies have an email marketing strategy centered on providing value for customers and building relationships. If brands have a reputation for giving helpful information, their marketing emails are much more likely to be engaged with.

HubSpot's email marketing tools do all these things with the additional benefit of being automatically integrated with your CRM, so you can keep track of how effective your messaging is.

What makes HubSpot's email marketing tools popular?

Popular features of HubSpot's free email marketing tools include:

  • Bulk emails that are tested and optimized for every device type
  • A simple drag-and-drop editor that makes it easy to design professional emails
  • An extensive template library proven to drive customer engagement within the inbox
  • Integration with HubSpot’s sales CRM software and Salesforce, making it easy to personalize emails and build lists
  • AI writing assistance that helps marketers generate new copy and fine-tune existing text [public beta]
How can I optimize my email marketing campaigns?

Most successful email marketing campaigns utilize some or all of these best practices:

  • Short and catchy subject lines

  • Engaging visuals that load quickly on mobile and desktop

  • Easy-to-read text formatting

You can further optimize your email marketing campaigns using HubSpot's built-in reporting to analyze and replicate the content your audience engages with. Additionally, you can find out more about your email subscriber's preferences with A/B testing.

What are the most popular types of email marketing campaigns?

Not all email marketing campaigns are built equally. Newsletters and promotional emails are often used to capture new leads. Additionally, email announcements, event invitations, and birthday or seasonal messages are typically used to re-engage existing customers and leads. 

What email templates are included with HubSpot's email marketing tools?

HubSpot's email marketing tools include templates for:

  • Email newsletters
  • Birthday outreach
  • Promotional offers
  • Product launch announcements
  • Reengagement

You can customize each template to suit your needs and brand. Alternatively, you can use the drag-and-drop email editor to build your own template without coding or design experience.

How much time does it take to implement an email marketing tools?

If you don’t already have a contact list, email marketing can take time to see results. You’ll need to collect a list of email addresses from people interested in hearing what you have to say. However, if you already have a list of email subscribers, you can use HubSpot’s email marketing WYSIWYG ("what you see is what you get") editor to make beautiful emails within minutes. There is very little preparation needed, and your team will be ready to send their first campaign quickly.

The ROI of the HubSpot platform

Companies that use HubSpot grow better.

 

109%

Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


129%

Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


37%

Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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