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Marketing Hub Features

Campaigns

View, manage, and execute great campaigns, all in one place and directly within HubSpot.

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Manage all your campaigns in one place.

Campaigns are a key growth accelerator for businesses. But the best campaign strategy in the world can’t be executed successfully without alignment across teams.

The campaign tools in HubSpot give marketers everything they need to build, manage, and collaborate on campaigns from one central place. 

Engage your audience through aligned campaigns to speak with one powerful voice, propel your customer along their journey, reduce friction, and deliver results on the goals that matter most.

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Align teams around every campaign component.

Sales and marketing teams often run campaigns in silos across disparate tools. But if you’re not united across channels and teams, customers notice. Align your campaigns to speak with one powerful voice, propel your customer along their journey, reduce friction, and deliver results.
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Track complex campaigns with one source of data.

Too often, marketers need to pull customer data from several sources to create targeted and personalized campaigns, resulting in a disjointed and frustrating customer experience. HubSpot's campaigns tools are built on top of a CRM, which means that all of your campaign tools and customer data are in one place.
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Enjoy effortless collaboration.

Marketing teams no longer have to waste time switching between multiple tools to plan and build campaigns. HubSpot's campaigns tools make it easier for your team to collaborate with tools like tasks, comments, and calendar, so you can plan your campaigns with context.
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Access real-time campaign reporting.

Marketing and sales often need to pull static reports from different systems and cobble them together to measure impact. This means campaigns aren’t optimized until it’s too late. Equip every team with the power to measure, iterate, and optimize campaigns based on real-time performance insights.

Frequently Asked Questions

 

What is the difference between a campaign and a UTM campaign?

HubSpot campaigns are used to tag related marketing assets and content in HubSpot, so you can easily measure the effectiveness of your collective marketing efforts. 

utm_campaign tags are used to track traffic to your website. HubSpot campaigns may include traffic that is tagged with utm_campaign parameters, but not all utm_campaign parameters are necessarily related to a HubSpot campaign.

What's the difference between a HubSpot campaign and Salesforce campaign?

Although both HubSpot and Salesforce have campaigns, these two objects do not correspond to each other.

HubSpot campaigns are a group of related marketing assets and content under a certain marketing campaign. Associating marketing assets and content in HubSpot to a campaign allows you to measure the effectiveness of your collective marketing efforts. HubSpot campaigns cannot sync to Salesforce.

Salesforce campaigns manage outbound marketing campaigns with various marketing collateral. Salesforce campaigns can sync limited data to HubSpot.

The ROI of the HubSpot platform

Companies that use HubSpot grow better.

 

109%

Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


129%

Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


37%

Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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