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Marketing Hub Features

Ads Software

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

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Measure the ROI of every ad campaign.

When your ads management is powered by one system but your CRM data lives in another, measuring the return on investment for your advertisements is difficult.

Stop struggling to justify your paid advertising, and start understanding which ads actually work. Manage your Facebook, Instagram, LinkedIn, and Google ad campaigns, all within HubSpot.


Target the most valuable audiences for your business.

No one likes a poorly targeted ad. Create segmented audiences and personalized ads with ad conversion events, campaign management, and lookalike audiences. Build custom lists to target visitors at different stages of the buyer’s journey, and use CRM and website data to inform your ad campaigns and increase conversion.

Accurately report on advertising ROI.

Clicks on your ads won’t always drive revenue for your business. HubSpot’s ads software goes beyond traditional ad metrics like impressions, clicks, and cost-per-click. Report on actual leads and ROI generated by every ad. Use attribution reporting to understand how your ads are performing at different stages of the buyer’s journey.
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Use automated lead follow-up to nurture your audience.

With HubSpot's ads software, easily manage your leads at scale without manually routing leads to your sales team. Use the ad sequence builder to create journey-based ad campaigns for your audiences at every stage. With embedded workflows and lead syncing, automatically send leads to the right people at the right time.

Leverage the power of AI to craft engaging emails in a flash.

Bid farewell to spending hours struggling with email copy. Use AI content writing features to quickly generate email marketing messaging with simple prompts. Or use slash and highlight commands to skillfully rewrite, summarize, or adjust the tone of existing copy to meet your needs.

Frequently Asked Questions


What is email marketing?

What advertising platforms are supported by HubSpot's ads software?

What is ads software?

Ads software helps create, manage, and optimize ads across multiple networks for faster ad deployment and a higher return on ad spend. 

HubSpot’s integrated ads software also aggregates information from your HubSpot CRM tools and offers targeted ads specifically for the interests of your users. Compared to traditional ads, which are designed for a broader audience and are placed generally, hyper-targeted ads generate more clicks and engagement from your target audience.

Can I create ads within HubSpot?

Yes. You can connect your Google, Facebook, Instagram, and LinkedIn ads accounts to HubSpot to create and preview ads directly within HubSpot. Once you launch your campaign, you can also use ads attribution reporting to track the return on your advertising spend.

Can I create personalized ads with HubSpot?

Yes. HubSpot combines your CRM data with a powerful advertising tool, allowing you to leverage contact information, account details, and even website visit history to create highly personalized ads with just a few clicks.

What features are included in HubSpot's ads software?

HubSpot ads software features include:

  • CRM-powered targeting
  • Analytics to report on actual ROI from your targeted ads
  • Direct integration with key advertising platforms like Facebook, LinkedIn, and Google
  • Attribution of revenue from specific ad campaigns and platforms
  • Automated lead follow-up so that newly generated leads don’t slip through the cracks
How much time does it take to implement ads software?

If you’re currently using another ads software, implementation time may vary based on data migration and validation. Typically, even with prior ads software use, the implementation time is relatively short. You can start by associating your current marketing platforms, like Facebook, LinkedIn, or Google, to HubSpot's ads software, and your marketing team can launch targeted campaigns in just a few minutes.

The ROI of the HubSpot platform

Companies that use HubSpot grow better.



Deal Close Rate

After just 12 months of using HubSpot's sales software, customers experience an astounding 78% surge in their deal close rate.


Inbound Leads

After utilizing HubSpot's marketing software for a year, customers were amazed by the remarkable 129% increase in their incoming leads.


Ticket Close Rate

Customers who use HubSpot's customer service software for just 12 months experience a 37% increase in their ticket close rate.

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