How to develop customer centric digital strategy

Marketing Insights for Asian Markets

Develop your target persona by listening and understanding customer digital behavior

Persona Development Customer Digital Journey Customer listening

1 STEP

Marketing Insights

Collaboration between marketing and insights helps make better decisions to devise stronger and more consumer focused campaigns that drive businesses forward.

Central to the function of insights is data intelligence which creates models that helps the marketing teams identify their most valuable customers - understanding their motivations and ever changing attitudes. This will help the brand attract, retain and grow its customer base going forward. Marketing data analytics is also useful to help drive the brand's personalisation strategy. For example, it helps use look-a-like modelling to target new consumers on Facebook who matches the characteristics of their existing customers.

Performars found that some of the most successful companies have research, data and analytics sitting across the company, reporting directly to the CEO.

2 STEP

Marketing Insights for customer-centric businesses

Marketing insights is the heart of commercial success because it creates an understanding of what makes customers tick. It therefore helps build effective strategies for market penetration and customer loyalty, meaning it should always have a seat at the table alongside marketing.

Fostering a culture of customer-centric thinking with a test and learn mentality will bring marketing and insights closer. Decision makers need to build customer learning programs together and senior leaders should be asking questions like, "have we tested this with our customers?”

3 STEP

Persona Marketing development and Customer Behavior Analysis

Develop a persona marketing strategy in order to analyze in details your customer's behavior. Use the right technology and integrate strategic insights gain from your new data to discover new market opportunities.

4 STEP

Customer Insight-based Marketing

Develop a full customer-centric strategy based your marketing insights previously collected. Performars will help you understand and integrate your data to your current or future digital marketing strategies.

We help you build customer insight based marketing

from data science techniques via data analytics to marketing activities

CUSTOMER INTERVIEW & STORYTELLING

Marketing Persona Development 

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Marketing Personas helps you attract the right kind of customer and it guides how you simplify and communicate your marketing message. The idea behind a persona for the sake of marketing is to describe or sketch in elaborate detail exactly what a customer segment looks and acts like as though they are a real person. 

Persona Development
DIGITAL DATA TRACKING & CUSTOMER SURVEY

Digital Customer Journey Design

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For Digital Customer Journey, in order to effectively build digital journey map, you must fully understand the questions your prospects are asking before they are aware that you or your solutions exist.

Customer Digital Journey
DIGITAL DATA TRACKING

Website/eCommerce behaviour analysis 

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Listening may be a passive process, but it also leads to active improvements for your business. The question is, how important listening to customers really is. Do we overestimate or underestimate the role of listening in business success?

Using technologies to track and analyze customer behaviour on websites and/or eCommerce, you can have the sophisticated understanding about your customer with marketing intelligence.

Customer listening
USER ANALYTICS TOOL 

MixPanel

mixpanel logo1

Mixpanel is the event-driven analytical tool, especially useful for web and mobile product analytics and optimization. It is focused on user-based tracking, giving you insight into behavior history of your website's users. It also enables you to create and perform A/B tests helping you to choose the optimal visuals/process at your website.

Mixpanel
CONTENT STRATEGY

Search Engine Optimization

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Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

Search Engine Optimization
CONTENT STRATEGY

Search Engine Marketing

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Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

Search Engine Marketing

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Marketing personas, Customer digital journey, Customer listening, and special offers updates