Strategy

Change is everywhere - Innovation, A.I for customer experience 

- Mastering Marketing Innovation and Technology

Transform into Agile Marketing, Marketing will need to be agile under rapidly changing digital consumer and digital media environment

- Reinvention of Agile Marketing

The era of artificial intelligence marketing has come, so are you going to be defeated or leverage on it?

- AI in a constantly changing marketing environment and our response to it

Timely market entry to South East Asia is critical. Learn from SEA local market expert about your target SEA consumer

- South East Asia, from Korean holiday destination to our focusing market

Execution

Let's automate our manual marketing work

- HubSpot, the world's No.1 marketing automation tool, debut in Korea

Discover how to enter the Chinese Market by reviewing successful overseas fashion company cases

- Chinese eCommerce market entry formula for success

Changes to customer experience made by A.I Chatbot - Facebook A.I messenger Campaign

- Utilize A.I Chatbot to deliver Cross-cultural marketing

Transformation

How to be truly agile for high-performing cross-cultural team

- Cultural Agility for global, international or local business growth

KEY Note Speaker

Jeanniey Mullen

Global CMO at Mercer, World's biggest HR consulting firm Mercer

CMO at Barnes & Noble, Executive partner at Ogilvy, Senior marketing director at JCPenney, Founder of 3 start up businesses.

CMO of the year 2017 (US Internet Marketing Association)