A good entrepreneur can turn an average idea into a successful business by working with passion, like an artist. On the other side, a good idea can turn into a mediocre business if not supported by the amount of work required to make it work.
You have the ideas, we have the passion, let's make our businesses blossom.
Knowing your audience is one thing, but knowing what to do with the data is the real deal. You need to research, create and implement a keyword strategy based on the data collected. Whether it is for webpages, landing pages, or content creation, what is the purpose of ranking for a keyword that is not related to your business?
Organic traffic is the most reliable source of traffic on a website. SEM campaigns could be stopped, but SEO is 24/7 365 days per year no matter what. If on-page seo, off page seo, and technical seo are well done, you will increase quality traffic and thus your leads, conversions, brand awareness, etc...
"SEO is a free way to increase traffic, leads, or conversions". No! SEO consultant is a full time job and it requires people with the right skill sets to achieve great results. In other hands, you need to invest in the right talent. But once you start reaping what you saw few months ago, SEO can make your business reach the next level.
SEO should be well align with your holistic digital marketing.
for more information about SEO but also SEM, marketing automation, and other digital marketing topics.
Market Research and Persona Development
Keyword analysis and strategy