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E-commerce Plug & Play Use Cases

Plug & Play is a ready-to-use Bloomreach use case that comes equipped with features and analysis to quickly provide value with minimal effort. Utilize our expertise and explore a collection of best practices.

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Why choose Plug and Play?

Accelerate the value creation process with a rapid scope definition process and quick learning cycles. Easily customize templates composed of best practices from the e-commerce industry for marketing automation, while adjusting use cases based on real-time results.

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How does it work?

Start your campaign and see immediate results with just a few clicks using our pre-designed templates. Test your campaign in real-time and customize it as needed to meet your specific needs. Streamline the process and maximize the value of our platform.

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What are the advantages?

Our global e-commerce experts have collaborated with top brands to develop countless use cases and pre-defined campaigns. Our evaluation dashboards can be applied with just a few clicks, making it easy for businesses to optimize their e-commerce strategies.

Instantly available use cases

Choose today and start implementing tomorrow.

์„ฑ๊ณผ - Performance

Free shipping banner

According to research, 79% of consumers are more likely to shop when free shipping is offered. Providing an incentive like free shipping enhances the online experience and removes the barrier of delivery costs. Encourage more purchases by informing customers through a pop-up banner that they can receive free shipping on items that meet the free shipping criteria. Emphasize the free shipping threshold to convert website visitors into customers. ๐ŸŽฏ Goal: Achievements

๐Ÿ’ฌ Channel: Website

๐Ÿ“Š Metrics:

- Cart value

- Revenue per visit (RPV)

- Average order value (AOV)

๐Ÿท๏ธ Tags:

- Purchase experience

- Checkout optimization 

 

 
wfrb-free-delivery-banner

 

Next-day delivery banner

Create a sense of urgency and encourage customers to make a purchase within a short period of time, helping you achieve your business goals. By displaying a next-day delivery banner, the likelihood of customers making a purchase during this time increases significantly. Use this versatile use case, which can be easily deployed as a simple web layer, to emphasize the urgency for customers who desire next-day delivery. Easily interact with customers and offer incentives to elevate the value of their orders. Convert website visitors into loyal customers by taking action now.

 

๐ŸŽฏ Goal : ์„ฑ๊ณผ
๐Ÿ’ฌ Channel : ์›น์‚ฌ์ดํŠธ
๐Ÿ“Š Metrics :
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (RPV)
- ํ‰๊ท ์ฃผ๋ฌธ๊ธˆ์•ก (AOV)
- ์ „ํ™˜์œจ
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
- ๊ตฌ๋งค๊ฒฝํ—˜
- ์ฒดํฌ์•„์›ƒ ์ตœ์ ํ™”
 
 

 
wndc---next-day-delivery-countdown---banner

 

"X customers are viewing this" banner

This use case offers a standard view count banner on the product details page to elicit social proof. By displaying a banner that says "X customers are viewing this," it encourages conversions and overall revenue generation.

๐ŸŽฏ Goal : ์„ฑ๊ณผ

๐Ÿ’ฌ Channel : ์›น์‚ฌ์ดํŠธ

๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ์žฅ๋ฐ”๊ตฌ๋‹ˆ ์‚ฌ์ด์ฆˆ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (RPV)
- ํ‰๊ท ์ฃผ๋ฌธ๊ธˆ์•ก (AOV)
- ๋งค์ถœ
๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
๐Ÿท๏ธ Tag :
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
- ๊ณ ๊ฐํ–‰๋™
- ๊ณ ๊ฐ๊ฒฝํ—˜
- ๊ตฌ๋งค๊ฒฝํ—˜
 
 

 
wssp---standard-social-proof-banner

 

Exit banner including last product the customer viewed

When customers move their mouse over the toolbars or browser tabs, or simply navigate away from active parts of the website, a web layer is triggered. This web layer displays the last product the customer viewed, increasing the likelihood that they will reconsider their decision to leave the site and continue with their purchase.

 

๐ŸŽฏ Goal : ํผํฌ๋จผ์Šค
๐Ÿ’ฌ Channel : ์›น์‚ฌ์ดํŠธ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ตฌ๋งค๊ฒฝํ—˜
 
 

 
woeb-on-exit-banner-with-the-last-viewed-items---banner

 

Bi-weekly newsletter with best seller recommendation

The best-selling products have already proven to achieve the highest conversion rates. By being aware of this, customers will feel a sense of urgency or fear of 'missing out' on the best products.

The email newsletter can display the best-selling products of the week and also provide banners showing the number of purchases for those products. Utilize the store's data to automatically promote the best-selling products to a larger audience. ๐ŸŽฏ Goal: Performance

๐Ÿ’ฌ Channel: Website

๐Ÿ“Š Metrics:

- Conversion rate

- Revenue per visit

- Average order value

- Sales

๐Ÿท๏ธ Tag:

- AI product recommendations

- Customer retention

- Personalized content

 

 
otpr-bi-weekly-automated-top-product-recommendation-newsletter

 

SMS recommendations for popular products

SMS marketing provides an impressive click-through rate of 19%, compared to 4% for email marketing and 1% for Facebook.

Increase your purchase count through SMS recommendations for popular products. In this use case, customers who didn't make a purchase last month will receive an SMS with the most popular product recommendations, including a purchase link. You can also send MMS messages with product images to enhance the possibility of new purchases. It works in conjunction with a recommendation engine that should be connected to the product catalog. ๐ŸŽฏ Goal: Performance

๐Ÿ’ฌ Channel: Website

๐Ÿ“Š Metrics:

- Conversion rate

- Revenue per visit

- Customer lifetime value (CLTV)

๐Ÿท๏ธ Tag:

- AI product recommendations

- Customer retention

  

 
SMS recommendation

 

ํฌ๊ธฐ๋œ ์นดํŠธ ์‡ผํผ ๊ฐœ์ธํ™” ์ถ”์ฒœ

์žฅ๋ฐ”๊ตฌ๋‹ˆ๋ฅผ ๋ฒ„๋ฆฐ ๊ณ ๊ฐ์—๊ฒŒ ๋งž์ถคํ˜• ์ด๋ฉ”์ผ์ด ์ž๋™์œผ๋กœ ์ „์†ก๋ฉ๋‹ˆ๋‹ค. ์ด๋ฉ”์ผ์—๋Š” ์žฅ๋ฐ”๊ตฌ๋‹ˆ์— ๋‚จ๊ฒจ๋‘” ํ•ญ๋ชฉ๊ณผ ๊ด€์‹ฌ์„ ๊ฐ€์งˆ ๋งŒํ•œ ์ถ”๊ฐ€ ํ•ญ๋ชฉ์ด ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ถ”์ฒœ ์ œํ’ˆ์€ ์ถ”์ฒœ ์—”์ง„์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์ž‘๋™ํ•˜์—ฌ ์ƒํ–ฅ ํŒ๋งค๋ฅผ ์ด‰์ง„ํ•˜๊ณ  ํ‰๊ท  ์ฃผ๋ฌธ ๊ฐ€์น˜๋ฅผ ๋†’์ž…๋‹ˆ๋‹ค. 

๐ŸŽฏ Goal : Performance
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ํ‰๊ท ์ฃผ๋ฌธ๊ธˆ์•ก (Average Order Value)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ณ ๊ฐ ํ–‰๋™
- AI ์ œํ’ˆ์ถ”์ฒœ 
 

 
microsite-oacr-abandoned-cart-flow-with-recommendations

 

์นดํŠธ ์•„์ดํ…œ ๊ฐ€๊ฒฉ์ธํ•˜ ์ž๋™ ์•Œ๋ฆผ

์ด ์‚ฌ์šฉ ์‚ฌ๋ก€๋Š” ์นดํŠธ์— ์žˆ๋Š” ํ’ˆ๋ชฉ์˜ ๊ฐ€๊ฒฉ์ด ์ธํ•˜๋  ๋•Œ ์ด๋ฉ”์ผ์„ ํ†ตํ•ด ๊ณ ๊ฐ์—๊ฒŒ ์ž๋™์œผ๋กœ ์•Œ๋ฆผ์œผ๋กœ์จ ๋ฒ„๋ ค์ง„ ์นดํŠธ๋ฅผ ๋ณต๊ตฌํ•˜๋„๋ก ์„ค๊ณ„๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ๊ฐœ์ธํ™”๋œ ์ด๋ฉ”์ผ ๋ฉ”์‹œ์ง€๋Š” ๊ณ ๊ฐ์ด ๊ตฌ๋งค๋ฅผ ์™„๋ฃŒํ•˜๋„๋ก ๋™๊ธฐ๋ฅผ ๋ถ€์—ฌํ•˜์—ฌ ์žƒ์–ด๋ฒ„๋ฆฐ ํŒ๋งค ๊ธฐํšŒ๋ฅผ ๋ณต๊ตฌํ•˜๊ณ  ์ˆ˜์ต์„ ๋†’์ด๋Š” ๋ฐ ๋„์›€์„ ์ค„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๋™์‹œ์— ๊ณ ๊ฐ์€ ๊ท€ํ•˜์™€ ํ•จ๊ป˜ ์‡ผํ•‘ํ•  ๋•Œ ์ตœ๊ณ ์˜ ๊ฑฐ๋ž˜๋ฅผ ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ๋Š๋‚Œ์„ ๋ฐ›๊ฒŒ ๋˜์–ด ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„๊ฐ€ ํ–ฅ์ƒ๋ฉ๋‹ˆ๋‹ค!

๐ŸŽฏ Goal : Performance
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ณ ๊ฐํ–‰๋™
 
 

 
opau-watchdog-price-drop-1
ํฌ๊ธฐ๋œ ์นดํŠธ ์˜ด๋‹ˆ์ฑ„๋„ ๊ด€์—ฌ ์ž๋™ํ™”

๊ณ ๊ฐ์ด ์žฅ๋ฐ”๊ตฌ๋‹ˆ๋ฅผ ๋ฒ„๋ฆฌ๋ฉด ๊ฐœ์ธํ™”๋œ ์ด๋ฉ”์ผ, ๋ธŒ๋ผ์šฐ์ €/๋ชจ๋ฐ”์ผ ํ‘ธ์‹œ ์•Œ๋ฆผ ๋˜๋Š” SMS/MMS๊ฐ€ ์žฅ๋ฐ”๊ตฌ๋‹ˆ์— ๋‚จ๊ฒจ๋‘” ํ’ˆ๋ชฉ๊ณผ ํ•จ๊ป˜ ์ „์†ก๋ฉ๋‹ˆ๋‹ค. ์žฅ๋ฐ”๊ตฌ๋‹ˆ์— ์ œํ’ˆ์„ ์ถ”๊ฐ€ํ–ˆ๋‹ค๋Š” ๊ฒƒ์€ ๊ณ ๊ฐ์ด ๊ตฌ๋งค ๊ณผ์ •์— ๊ฝค ๋งŽ์ด ์ฐธ์—ฌํ–ˆ๋‹ค๋Š” ์˜๋ฏธ์ž…๋‹ˆ๋‹ค. ๋”ฐ๋ผ์„œ ์ œํ’ˆ์„ ์ƒ๊ธฐ์‹œํ‚ค๋ฉด ๊ตฌ๋งค๋ฅผ ์™„๋ฃŒํ•  ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์•„์ง€๊ณ  ์ „ํ™˜์œจ์ด ๋†’์•„์ง‘๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ์„ฑ๊ณผ
๐Ÿ’ฌ Channel : ์˜ด๋‹ˆ์ฑ„๋„
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ํ‰๊ท ์ฃผ๋ฌธ๊ธˆ์•ก (Average Order Value)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ตฌ๋งค๊ฒฝํ—˜
- ๊ณ ๊ฐ ํ–‰๋™
- ์ฒดํฌ์•„์›ƒ ์ตœ์ ํ™” 
 

 
oaco-omnichannel flow for abandonded cart

 

๊ณ ๊ฐํš๋“ - Acquisition

๋ธŒ๋ผ์šฐ์ € ํƒญ ์• ๋‹ˆ๋ฉ”์ด์…˜

๊ณ ๊ฐ์ด ์ผ์‹œ์ ์œผ๋กœ ์›น ์‚ฌ์ดํŠธ๋ฅผ ๋– ๋‚ฌ์„ ๋•Œ ๋‹ค์‹œ ์›น ์‚ฌ์ดํŠธ๋กœ ๋Œ์•„์˜ฌ ์ˆ˜ ์žˆ๋„๋ก ์‰ฝ๊ฒŒ ๋ฐฐํฌ๋œ ์›น ๋ ˆ์ด์–ด๋ฅผ ํ™œ์šฉํ•˜์‹ญ์‹œ์˜ค. ๋ธŒ๋ผ์šฐ์ € ํƒญ์˜ ํ…์ŠคํŠธ์™€ ์•„์ด์ฝ˜์— ์• ๋‹ˆ๋ฉ”์ด์…˜์„ ์ ์šฉํ•˜์—ฌ ๊ณ ๊ฐ์—๊ฒŒ ํƒ์ƒ‰ ๋ฐ ๊ตฌ๋งค ํ”„๋กœ์„ธ์Šค๊ฐ€ ์ค‘๋‹จ๋˜์—ˆ์Œ์„ ์ƒ๊ธฐ์‹œํ‚ต๋‹ˆ๋‹ค. ์ด ์‚ฌ์šฉ ์‚ฌ๋ก€์˜ ์ผ๋ถ€๋กœ ๊ณ ๊ฐ ํ‰๊ฐ€ ๋Œ€์‹œ๋ณด๋“œ์™€ ๋ธŒ๋ผ์šฐ์ € ํƒญ์šฉ ๊ธฐ๋Šฅ ์›น๋ ˆ์ด์–ด๊ฐ€ ์ œ๊ณต๋ฉ๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์›น์‚ฌ์ดํŠธ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
๐Ÿท๏ธ Tag :
- ๊ตฌ๋งค๊ฒฝํ—˜
- ๊ณ ๊ฐํ–‰๋™
- ๊ณ ๊ฐ ๋ฆฌํ…์…˜ 
 
 

 
microsite-wbta-browser-tab-animation---favicon

 

์ œ๋กœํŒŒํ‹ฐ ๋ฐ์ดํ„ฐ ์›น ๋ ˆ์ด์–ด

์งง์€ ๋‹ค๋‹จ๊ณ„ ๋ฐฐ๋„ˆ๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ์—๊ฒŒ ์ •๋ณด๋ฅผ ๊ณต์œ ํ•˜๊ณ  ๋‰ด์Šค๋ ˆํ„ฐ๋ฅผ ๊ตฌ๋…ํ•˜๋„๋ก ์š”์ฒญํ•˜์„ธ์š”. ์˜ˆ์ธก ์ž‘์—…์„ ํ†ตํ•ด ์ „์ฒด ๊ณ ๊ฐ ๊ธฐ๋ฐ˜์— ๋Œ€ํ•œ ๊ท€์ค‘ํ•œ ํ†ต์ฐฐ๋ ฅ์„ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด ๊ฐ„๋‹จํ•œ ๋ฐฐ๋„ˆ๋ฅผ ๋ฐฐํฌํ•˜๋ฉด ์›ํ™œํ•œ ์ƒํ˜ธ ์ž‘์šฉ์ด ๊ฐ€๋Šฅํ•ฉ๋‹ˆ๋‹ค. ์ œ๋กœ ํŒŒํ‹ฐ ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘์€ "์ฟ ํ‚ค ์—†๋Š”" ์„ธ์ƒ์—์„œ ์ค‘์š”ํ•ด์ง€๊ณ  ์žˆ์œผ๋ฉฐ ๊ณ ๊ฐ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•˜๋Š” ๊ฐ€์žฅ ์ข‹์€ ๋ฐฉ๋ฒ•์œผ๋กœ ๋‚จ์•„ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์›น์‚ฌ์ดํŠธ
๐Ÿ“Š Metrics :
- ๋ฆฌ๋“œ์ œ๋„ˆ๋ ˆ์ด์…˜
- ํ™œ์„ฑ ๊ตฌ๋…์ž
๐Ÿท๏ธ Tag :
- ์ „๋žต ์ธ์‚ฌ์ดํŠธ
- ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค ์„ฑ์žฅ
 
 

 
wmzd-multistep-zero-party-data-web-layer---banner

 

๊ด€์‹ฌ ์ œํ’ˆ์— ๋งž์ถ˜ ๋‹จ์ˆœ Opt-in ๊ตฌ๋… ๋ฐฐ๋„ˆ

๊ณ ๊ฐ ๊ธฐ๋ฐ˜ ๋•Œ๋ฌธ์— ์–ด๋ ค์›€์„ ๊ฒช๊ณ  ๊ณ„์‹œ๋‚˜์š”? ์›น๋ ˆ์ด์–ด์— ์ธ์„ผํ‹ฐ๋ธŒ๋ฅผ ํ‘œ์‹œํ•˜๋ฉด ๋ฐฉ๋ฌธ์ž์˜ ๊ด€์‹ฌ์„ ๋Œ ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ์ตœ์ดˆ ๊ตฌ๋…๋„ ์œ ๋„๋ฉ๋‹ˆ๋‹ค. AI ์ปจํ…์ŠคํŠธ ๊ฐœ์ธํ™”๊ฐ€ ๊ณผ๊ฑฐ ๋ฐ์ดํ„ฐ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ๋‹ค์–‘ํ•œ ์„ธ๊ทธ๋จผํŠธ๋ฅผ ํ•™์Šตํ•˜๊ณ  ์ƒํ˜ธ ์—ฐ๊ฒฐํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•จ์œผ๋กœ์จ ์ด์ „์— ๋™์ผํ•œ ๊ณ ๊ฐ ์„ธ๊ทธ๋จผํŠธ์— ๋Œ€ํ•ด ์ž‘๋™ํ–ˆ๋˜ ๋ฐฐ๋„ˆ๋ฅผ ํ†ตํ•ด ๋” ๋‚˜์€ ๊ฒฐ์ •์„ ๋‚ด๋ฆฌ๊ณ  ๋ฐฉ๋ฌธ์ž๋ฅผ ํƒ€๊ฒŸํŒ…ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ๊ด€์‹ฌ์„ ๋Œ ๊ฐ€๋Šฅ์„ฑ์ด ๋” ๋†’์€ ์ธ์„ผํ‹ฐ๋ธŒ๋ฅผ ํ‘œ์‹œํ•จ์œผ๋กœ์จ ๊ตฌ๋…ํ•  ๊ฐ€๋Šฅ์„ฑ๋„ ๋” ๋†’์•„์ง‘๋‹ˆ๋‹ค. ์ด ์‚ฌ์šฉ ์‚ฌ๋ก€์—๋Š” ๋ฌด๋ฃŒ ๋ฐฐ์†ก๊ณผ ๋‹ค์Œ ๊ตฌ๋งค ์‹œ ํ• ์ธ์ด๋ผ๋Š” ๋‘ ๊ฐ€์ง€ ์ธ์„ผํ‹ฐ๋ธŒ๊ฐ€ ํฌํ•จ๋ฉ๋‹ˆ๋‹ค. ๋งž์ถคํ˜• A/B ํ…Œ์ŠคํŠธ๋ฅผ ํ†ตํ•ด AI๊ฐ€ ๊ณ ๊ฐ์—๊ฒŒ ํ‘œ์‹œํ•  ๊ตฌ๋… ๋ฐฐ๋„ˆ๋ฅผ ๊ฒฐ์ •ํ•˜๊ฒŒ ํ•˜์„ธ์š”.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์›น
๐Ÿ“Š Metrics :
- ๋ฆฌ๋“œ ์ œ๋„ˆ๋ ˆ์ด์…˜
- ํ™œ์„ฑ ๊ตฌ๋…์ž
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ณ ๊ฐ๊ฒฝํ—˜
- ๊ณ ๊ฐ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค ์ฆ๋Œ€
 

 
wbsi-single-opt-in-subcription-banner-with-contextual-personalisation---banner

 

์ฒซ๊ฐ€์ž…์ž Welcome ์˜ด๋‹ˆ์ฑ„๋„ ์ž๋™ํ™” ํ”Œ๋กœ์šฐ

Welcome ์›Œํฌํ”Œ๋กœ์šฐ๋Š” ํšŒ์‚ฌ์˜ ๋ถ„์œ„๊ธฐ๋ฅผ ๊ฒฐ์ •ํ•˜๋Š” ์ฒซ ์ธ์ƒ์ด์ž ๋น ๋ฅธ ๊ตฌ๋งคํšŒ์ „์ด ์ผ์–ด๋‚˜๋Š” ์‡ผํ•‘๋ชฐ์—์„œ๋Š” ๋งˆ์ง€๋ง‰ ๊ธฐํšŒ์ด๊ธฐ๋„ ํ•ฉ๋‹ˆ๋‹ค. ์ฒซ ์ธ์ƒ์„ ์ž˜ ๋งŒ๋“ค์–ด ๋†“์œผ๋ฉด ๋ธŒ๋žœ๋“œ ์ธ์ง€๋„๋ฅผ ๋†’์ด๊ณ  ๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•˜๋Š” ์ƒˆ๋กœ์šด ๋ฐฉ๋ฒ•์„ ๋งŒ๋“ค๊ณ  ์ถ”๊ฐ€ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•˜๋Š” ๋ฐ ๋„์›€์„ ์ค๋‹ˆ๋‹ค. ์›Œํฌํ”Œ๋กœ์šฐ๋Š” ๊ตฌ๋…์„ ์Šน์ธํ•œ ์ตœ์ดˆ ๊ณ ๊ฐ์„ ๋Œ€์ƒ์œผ๋กœ ํ•œ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜ ์ „๋žต์ž…๋‹ˆ๋‹ค. SMS, MMS, ์ด๋ฉ”์ผ ๋˜๋Š” ํ‘ธ์‹œ ์•Œ๋ฆผ๊ณผ ๊ฐ™์€ ๋‹ค์–‘ํ•œ ์ฑ„๋„์„ ํ†ตํ•ด ์ธ์„ผํ‹ฐ๋ธŒ ํ• ์ธ ์ฝ”๋“œ๋ฅผ ๋ณด๋‚ผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ์ด ๊ตฌ๋…ํ•˜์ž๋งˆ์ž ๊ณ ๊ฐ๊ณผ ์—ฐ๊ฒฐ๋˜๊ณ , ๋™์˜ํ•œ ์‹œ์ ๋ถ€ํ„ฐ ๊ณ ๊ฐ๊ณผ ์†Œํ†ตํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ํ™œ์„ฑ ๊ฐ€์ž…์ž (Active User)
- ๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
- ๊ตฌ๋งค์ฃผ๊ธฐ
๐Ÿท๏ธ Tag :
- ๊ณ ๊ฐ ๋กœ์—ดํ‹ฐ
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
- ๊ณ ๊ฐ๊ฒฝํ—˜
 

 
microsite-oweo-welcome-flow-with-omnichannel

 

๊ด€์‹ฌ์žˆ์œผ๋‚˜ ๊ตฌ๋งค์ด๋ ฅ ์—†๋Š” ์นดํ…Œ๊ณ ๋ฆฌ ์ƒˆ ์•„์ดํ…œ ์ž๋™ ๋‰ด์Šค๋ ˆํ„ฐ

์ด ์‚ฌ์šฉ ์‚ฌ๋ก€๋Š” ์ง€๋‚œ ๋‹ฌ ๊ฐ€์žฅ ๋งŽ์ด ๋ณธ ํ•ญ๋ชฉ์ด ํฌํ•จ๋œ ๋‰ด์Šค๋ ˆํ„ฐ๋ฅผ ๊ณ ๊ฐ์—๊ฒŒ ์ด๋ฉ”์ผ๋กœ ๋ณด๋ƒ…๋‹ˆ๋‹ค. ์ด๋Š” ๊ณ ๊ฐ์˜ ๊ด€์‹ฌ์„ ๋Œ๋ ค์ฃผ๊ณ , ์ƒํ’ˆ์„ ๊ตฌ๋งคํ•˜๊ณ , ํšŒ์‚ฌ์˜ ์ˆ˜์ต์„ ์ฆ๊ฐ€์‹œํ‚ฌ ๊ฐ€๋Šฅ์„ฑ์„ ๋†’์ž…๋‹ˆ๋‹ค. ๊ฐœ๋ณ„ ๊ณ ๊ฐ์—๊ฒŒ ๋งž๋Š” ๋งž์ถคํ˜• ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ์œ„ํ•ด ๋” ๋‚˜์€ ์ด๋ฉ”์ผ ์ฐธ์—ฌ ์ง€ํ‘œ๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
- ๊ณ ๊ฐ๊ฒฝํ—˜
 

 
ocan---automated-newsletter-from-most-visited-product-category

 

์ œํ’ˆ ์ถ”์ฒœ์ด ํฌํ•จ๋œ ์นดํŠธ ์—…๋ฐ์ดํŠธ ํŒ์—… ๋ฐฐ๋„ˆ

๊ณ ๊ฐ์ด ์นดํŠธ์— ํ’ˆ๋ชฉ์„ ์ถ”๊ฐ€ํ•˜๋ฉด ์œ ์‚ฌํ•œ ๊ณ ๊ฐ์ด ๊ตฌ๋งคํ•œ ์ œํ’ˆ์ด ํฌํ•จ๋œ ๋ฐฐ๋„ˆ๋ฅผ ํ‘œ์‹œํ•ฉ๋‹ˆ๋‹ค. ์žฅ๋ฐ”๊ตฌ๋‹ˆ์— ๋‹ด๊ธด ์ƒํ’ˆ๊ณผ ํ•จ๊ป˜ ๊ตฌ๋งคํ•œ ์ถ”๊ฐ€ ์ƒํ’ˆ์„ ๊ณ ๊ฐ์—๊ฒŒ ๋ณด์—ฌ์ฃผ๋ฉด ์ž๋ฐœ์ ์ธ ๊ตฌ๋งค ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์•„์ง‘๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๊ณ ๊ฐํš๋“
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ํ‰๊ท ์ฃผ๋ฌธ๊ธˆ์•ก (Average Order Value)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ์ฒดํฌ์•„์›ƒ ์ตœ์ ํ™”
- AI ์ œํ’ˆ์ถ”์ฒœ 
 
 

 
card update popup banner

 

๊ณ ๊ฐ์œ ์ง€ - Retention

์„ ํ˜ธ ๋ธŒ๋žœ๋“œ ์‹ ์ƒํ’ˆ์— ๋Œ€ํ•œ ์ž๋™ ๋‰ด์Šค๋ ˆํ„ฐ

์ด ์‚ฌ์šฉ ์‚ฌ๋ก€์—์„œ๋Š” ๊ณ ๊ฐ์ด ์„ ํ˜ธํ•˜๋Š” ๋ธŒ๋žœ๋“œ(๊ฐ€์žฅ ์ผ๋ฐ˜์ ์œผ๋กœ ๊ตฌ๋งคํ•˜๊ฑฐ๋‚˜ ์กฐํšŒํ•˜๋Š” ๋ธŒ๋žœ๋“œ)์˜ ์‹ ์ œํ’ˆ์ด ํฌํ•จ๋œ ์ž๋™ ๋‰ด์Šค๋ ˆํ„ฐ๋ฅผ ๋ณด๋ƒ…๋‹ˆ๋‹ค. ์ด๋ฉ”์ผ ์‹œ๋‚˜๋ฆฌ์˜ค๋Š” ๊ณ ๊ฐ์—๊ฒŒ ์ง€๋‚œ 7์ผ ๋™์•ˆ ์นดํƒˆ๋กœ๊ทธ์— ์ถ”๊ฐ€๋œ ์ฆ๊ฒจ์ฐพ๋Š” ๋ธŒ๋žœ๋“œ์˜ ์ƒˆ ํ•ญ๋ชฉ์— ๋Œ€ํ•ด ์•Œ๋ฆฌ๊ธฐ ์œ„ํ•ด ๋งค์ฃผ ํŠธ๋ฆฌ๊ฑฐ๋ฉ๋‹ˆ๋‹ค. ๊ณ ๊ฐ์˜ ์žฌ์ฐธ์—ฌ๋Š” ๋ชจ๋“  ํšจ๊ณผ์ ์ธ ๋งˆ์ผ€ํŒ… ์ „๋žต์— ๋งค์šฐ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค. ๊ณ ๊ฐ์ด ์ข‹์•„ํ•˜๋Š” ๋ธŒ๋žœ๋“œ์˜ ์‹ ์ œํ’ˆ์ด ํฌํ•จ๋œ ์ž๋™ ๋‰ด์Šค๋ ˆํ„ฐ๋ฅผ ๋ณด๋‚ด๊ณ  ๊ณ ๊ฐ์ด ๋‹ค์‹œ ๋ฐฉ๋ฌธํ•˜๋„๋ก ํ•˜์„ธ์š”! ๋ธŒ๋žœ๋“œ์— ๋Œ€ํ•œ ๊ธฐ์กด ์นœ๋ฐ€๋„๋Š” ์ด๋ฉ”์ผ ์—ด๋žŒ๋ฅ ๊ณผ ๊ตฌ๋งค ๊ฐ€๋Šฅ์„ฑ์„ ๋†’์ด๊ณ  ์ „์ฒด ์ˆ˜์ต ์ฆ๊ฐ€๋กœ ์ด์–ด์งˆ ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๋ฐฉ๋ฌธ๋‹น ์ˆ˜์ต (Revenue Per Visit)
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
- ๊ณ ๊ฐ๊ฒฝํ—˜ 
 

 
oban---automated-newsletter-for-new-items-from-favorite-brand-1

 

๊ตฌ๋…์ž ์ œ๋กœํŒŒํ‹ฐ ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘ ๋ฐฐ๋„ˆ

์ด ์‚ฌ์šฉ ์‚ฌ๋ก€๋Š” ๊ฐœ์ธํ™”์™€ ๊ณ ๊ฐ ๊ฒฝํ—˜์— ์ค‘์ ์„ ๋‘ก๋‹ˆ๋‹ค. ํ™•์žฅ ๊ฐ€๋Šฅํ•œ ๋ฐฐ๋„ˆ๋Š” ์ข‹์•„ํ•˜๋Š” ๋ธŒ๋žœ๋“œ, ์Šคํƒ€์ผ ์„ ํ˜ธ๋„, ๊ตฌ๋งค์ž ์œ ํ˜• ๋“ฑ๊ณผ ๊ฐ™์€ ๋ฐ์ดํ„ฐ๋ฅผ ์ˆ˜์ง‘ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ •๋ณด๋Š” ๋‚˜์ค‘์— ์˜ˆ์ธก๊ณผ ํ•จ๊ป˜ ์‚ฌ์šฉ๋˜์–ด ์ „์ฒด ๊ณ ๊ฐ ๊ธฐ๋ฐ˜์— ๋Œ€ํ•œ ํ†ต์ฐฐ๋ ฅ์„ ์–ป์„ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์ œ๋กœํŒŒํ‹ฐ ๋ฐ์ดํ„ฐ ์ˆ˜์ง‘์„ ์œ„ํ•œ ๋ฐฐ๋„ˆ๋Š” ๊ณ ๊ฐ์—๊ฒŒ ์„ ํ˜ธ๋„๋ฅผ ๋ฌป๊ณ  ์‹ถ์€ ํด๋ผ์ด์–ธํŠธ๋ฅผ ์œ„ํ•œ ๊ฐ„๋‹จํ•œ ์†”๋ฃจ์…˜์ž…๋‹ˆ๋‹ค. ์–ธ์ œ๋“ ์ง€ ๊ตฌํ˜„ํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฐ๋„ˆ๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ๊ณ ๊ฐ์„ ๋” ์ž˜ ์ดํ•ดํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ์›นํŽ˜์ด์ง€
๐Ÿ“Š Metrics :
- ๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
- ํ™œ์„ฑ ๊ตฌ๋…์ž (Active Subscriber)
๐Ÿท๏ธ Tag :
- ์ „๋žต ์ธ์‚ฌ์ดํŠธ
- ๊ณ ๊ฐ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค ์„ฑ์žฅ
 

 
wzpd---zero-party-data-collection-banner

 

๋น„ํ™œ์„ฑ ๊ตฌ๋…์ž๋ฅผ ์œ„ํ•œ ๋งž์ถคํ˜• ์žฌํ™œ์„ฑํ™” ์บ ํŽ˜์ธ

์ด ์‚ฌ์šฉ ์‚ฌ๋ก€๋Š” ๊ฐœ์ธํ™”๋œ ์ œ๋ชฉ ์ค„, ์ฝ˜ํ…์ธ , ๊ตฌ๋งค ๊ถŒ์žฅ ์‚ฌํ•ญ์„ ํฌํ•จํ•œ ๋งž์ถคํ˜• ์ด๋ฉ”์ผ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ํ†ตํ•ด ์ด์ „ ๊ณ ๊ฐ์„ ๋Œ€์ƒ์œผ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ๊ณ ๋„๋กœ ๊ฐœ์ธํ™”๋œ ์ด๋ฉ”์ผ์€ ๊ณ ๊ฐ์„ ๋ธŒ๋žœ๋“œ์— ๋‹ค์‹œ ํ™œ์„ฑํ™”ํ•˜๊ณ  ์žฌ์ฐธ์—ฌ์‹œ์ผœ ๊ตฌ๋งค๋ฅผ ์œ ๋„ํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ์˜ด๋‹ˆ์ฑ„๋„
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ํ™œ์„ฑ ๊ตฌ๋…์ž (Active Subscriber)
- ๊ตฌ๋งค ์ฃผ๊ธฐ
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ณ ๊ฐ ๊ฒฝํ—˜
- AI ์ œํ’ˆ ์ถ”์ฒœ 
 

 
microsite-oprc-personalized-reactivation-campaign-for-lapsing-subscribers

 

์‚ฌ๋ผ์ง„ ๊ฐ€์ž…์ž๋ฅผ ์œ„ํ•œ ์˜ด๋‹ˆ์ฑ„๋„ ์žฌํ™œ์„ฑํ™” ์บ ํŽ˜์ธ

์‹ ๊ทœ ๊ณ ๊ฐ์„ ํ™•๋ณดํ•˜๋Š” ๋ฐ๋Š” ๊ธฐ์กด ๊ณ ๊ฐ์—๊ฒŒ ํŒ๋งคํ•˜๋Š” ๊ฒƒ๋ณด๋‹ค 5๋ฐฐ ๋” ๋งŽ์€ ๋น„์šฉ์ด ๋“ญ๋‹ˆ๋‹ค. ๊ฐ€์ž…์ž ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค์— ์žฌํ™œ์„ฑํ™” ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ์‹คํ–‰ํ•˜๊ณ  ๋ณด์ƒ๊ณผ ํ•จ๊ป˜ ์ด๋ฉ”์ผ์ด๋‚˜ SMS๋ฅผ ๋ณด๋‚ด์„ธ์š”.

์ฃผ์ œ, ์ฝ˜ํ…์ธ , ์ž ์žฌ์  ๊ตฌ๋งค ๊ถŒ์žฅ ์‚ฌํ•ญ์„ ํฌํ•จํ•œ ๊ณ ๋„๋กœ ๊ฐœ์ธํ™”๋œ ์ด๋ฉ”์ผ ์ปค๋ฎค๋‹ˆ์ผ€์ด์…˜์„ ํ†ตํ•ด ์ด์ „ ๊ณ ๊ฐ์„ ํƒ€๊ฒŸํŒ…ํ•˜๋ฉด ๊ณ ๊ฐ์„ ์žฌํ™œ์„ฑํ™”ํ•˜๊ณ  ๊ตฌ๋งค ํ˜•ํƒœ๋กœ ๋ธŒ๋žœ๋“œ์— ๋‹ค์‹œ ์ฐธ์—ฌํ•˜๋Š” ๋ฐ ๋„์›€์ด ๋ฉ๋‹ˆ๋‹ค. ๊ณ ๊ฐ์ด ์ด๋ฉ”์ผ์— ์‘๋‹ตํ•˜์ง€ ์•Š๋Š” ๊ฒฝ์šฐ ๋˜ ๋‹ค๋ฅธ ๋งž์ถคํ˜• SMS๊ฐ€ ๊ณ ๊ฐ์—๊ฒŒ ์ „์†ก๋ฉ๋‹ˆ๋‹ค. 

 

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ์˜ด๋‹ˆ์ฑ„๋„
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ํ™œ์„ฑ ๊ตฌ๋…์ž (Active Subscriber)
- ๊ตฌ๋งค ์ฃผ๊ธฐ
- ๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
๐Ÿท๏ธ Tag :
- ์ฝ˜ํ…์ธ  ๊ฐœ์ธํ™”
- ๊ณ ๊ฐ ๊ฒฝํ—˜
- AI ์ œํ’ˆ ์ถ”์ฒœ 
 

 
microsite---oopr---personalized-reactivation-for-lapsing-subscribers---email-1

 

๋กœ์—ดํ‹ฐ ํ”„๋กœ๊ทธ๋žจ

๊ณ ๊ฐ์˜ ๊ตฌ๋งค ํ–‰๋™, ์ด๋ฉ”์ผ ์ฐธ์—ฌ, ๊ฒ€์ƒ‰ ๊ธฐ๋ก์„ ๊ธฐ๋ฐ˜์œผ๋กœ ์ถฉ์„ฑ๋„ ๋“ฑ๊ธ‰์„ ํ• ๋‹นํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๊ณ„์ธต์— ๊ฐœ์ธํ™”๋˜๊ณ  ์ „๋ฌธํ™”๋œ ์ด๋ฉ”์ผ์„ ๋ณด๋‚ด์‹ญ์‹œ์˜ค. ๊ณ ๊ฐ์ด ๋” ๋†’์€ ๋“ฑ๊ธ‰์— ๋„๋‹ฌํ•˜๋ฉด ์ถ•ํ•˜ ์ด๋ฉ”์ผ์„ ๋ณด๋‚ด ์ฐธ์—ฌ ๊ณ ๊ฐ๊ณผ์˜ ์ƒํ˜ธ ์ž‘์šฉ์„ ๋Š˜๋ฆฌ๊ณ  ๋ธŒ๋žœ๋“œ ์ถฉ์„ฑ๋„์™€ ๊ณ ๊ฐ ๋งŒ์กฑ๋„๋ฅผ ๋†’์ผ ์ˆ˜๋„ ์žˆ์Šต๋‹ˆ๋‹ค.

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ์ „ํ™˜์œจ
- ๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
- ๊ตฌ๋งค๋นˆ๋„
- ๋งค์ถœ
๐Ÿท๏ธ Tag :
- ๊ณ ๊ฐ ๋กœ์—ดํ‹ฐ
- ๋ธŒ๋žœ๋“œ ํ‰ํŒ
 

 
olop-loyalty-program

 

์ธ์‚ฌ์ดํŠธ - Insight

๊ตฌ๋งค ํ›„ NPS ์„ค๋ฌธ์กฐ์‚ฌ ์ด๋ฉ”์ผ

๊ณ ๊ฐ์˜ ๊ฒฝํ—˜์— ๋Œ€ํ•œ ํ†ต์ฐฐ๋ ฅ์„ ์–ป๊ธฐ ์œ„ํ•ด ๊ตฌ๋งค ํ›„ NPS(์ˆœ์ถ”์ฒœ๊ณ ๊ฐ์ง€์ˆ˜) ์„ค๋ฌธ์กฐ์‚ฌ๊ฐ€ ํฌํ•จ๋œ ์ด๋ฉ”์ผ์ด ๊ณ ๊ฐ์—๊ฒŒ ์ „์†ก๋ฉ๋‹ˆ๋‹ค. ์ด๋Š” ํ”„๋กœ์„ธ์Šค์˜ ๋‹ค์–‘ํ•œ ์ธก๋ฉด์— ๋Œ€ํ•œ ํ”ผ๋“œ๋ฐฑ์„ ์–ป๊ณ  ํ–ฅํ›„ ๊ฐœ์„  ์‚ฌํ•ญ์— ๋Œ€ํ•ด ์‚ฌ์ „ ์˜ˆ๋ฐฉ์ ์ธ ์ ‘๊ทผ ๋ฐฉ์‹์„ ์ทจํ•˜๋Š” ํšจ๊ณผ์ ์ธ ๋ฐฉ๋ฒ•์ž…๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ์ธ์‚ฌ์ดํŠธ
๐Ÿ’ฌ Channel : ์ด๋ฉ”์ผ
๐Ÿ“Š Metrics :
- ๊ณ ๊ฐ์ƒ์• ๊ฐ€์น˜ (CLTV)
๐Ÿท๏ธ Tag :
- ์ „๋žต ์ธ์‚ฌ์ดํŠธ
- ๊ตฌ๋งค๊ฒฝํ—˜
 
 

 
microsite-onps-post-purchase-nps-survey-email

 

๊ณ ๊ฐ ์ƒ์•  ๊ฐ€์น˜ ๋ฐ RFM ์„ธ๋ถ„ํ™” ๋Œ€์‹œ๋ณด๋“œ

์‹ค์‹œ๊ฐ„ ์ž๋™ํ™” ๋Œ€์‹œ๋ณด๋“œ๋ฅผ ํ†ตํ•ด ๊ณ ๊ฐ ๊ธฐ๋ฐ˜์˜ ์ถ”์„ธ๋ฅผ ์‹œ๊ฐํ™”ํ•˜์„ธ์š”. ๊ณ ๊ฐ ์ถฉ์„ฑ๋„์™€ RPV๋ฅผ ์ด‰์ง„ํ•˜๊ธฐ ์œ„ํ•ด ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์„ ๋ถ„๋ฅ˜ํ•˜๊ณ  ์‹คํ–‰ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋ฒ” ์‚ฌ๋ก€๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ ํ•œ RFM ์„ธ๋ถ„ํ™”๋ฅผ ํ™œ์šฉํ•˜์„ธ์š”. ๋˜ํ•œ ๋Œ€์‹œ๋ณด๋“œ๋ฅผ ํ†ตํ•ด ์ˆ˜์ต๊ณผ ์ˆ˜์ต์ด ์ฐฝ์ถœ๋˜๋Š” ๊ณ ๊ฐ ๊ธฐ๋ฐ˜ ๋ถ€๋ถ„์— ๋Œ€ํ•ด ์•Œ์•„๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

 

๐ŸŽฏ Goal : ์ธ์‚ฌ์ดํŠธ
๐Ÿ’ฌ Channel : ๋ถ„์„
๐Ÿ“Š Metrics :
๐Ÿท๏ธ Tag : ์ „๋žต์ธ์‚ฌ์ดํŠธ
 
 

 
orfm---customer-lifetime-value-cltv-dashboard--rfm-segmentation

 

์ „ํ™˜ ๋Œ€์‹œ๋ณด๋“œ

์ด ๋Œ€์‹œ๋ณด๋“œ์—๋Š” ๊ตฌ๋งค ์œ ์ž…๊ฒฝ๋กœ, ๊ธฐ๊ธฐ ๊ฐ„ ๋ถ„ํ• , ํŠธ๋ž˜ํ”ฝ ์†Œ์Šค๋ณ„ ์„ธ์…˜ ์ „ํ™˜์ด ํ‘œ์‹œ๋ฉ๋‹ˆ๋‹ค. ์„ธ์…˜ ์‹œ์ž‘๋ถ€ํ„ฐ ๊ตฌ๋งค๊นŒ์ง€ ์ „ํ™˜ ๋ฐ์ดํ„ฐ๋ฅผ ์ดํ•ดํ•˜๊ณ  ํŠธ๋ž˜ํ”ฝ ์†Œ์Šค, ๊ธฐ๊ธฐ ๋˜๋Š” ๊ตญ๊ฐ€๊ฐ€ ์ „ํ™˜์— ์˜ํ–ฅ์„ ๋ฏธ์น˜๋Š”์ง€ ํŒŒ์•…ํ•˜๋Š” ๋„๊ตฌ ์—ญํ• ์„ ํ•ฉ๋‹ˆ๋‹ค. ๋ฐ์ดํ„ฐ์— ์ง์ ‘ ์•ก์„ธ์Šคํ•˜์—ฌ ์‹ค์‹œ๊ฐ„ ํ†ต์ฐฐ๋ ฅ์„ ํ™œ์šฉํ•˜์—ฌ ์ „ํ™˜์œจ์„ ์ตœ์ ํ™”ํ•˜์„ธ์š”. ๋ฐ์ดํ„ฐ๋ฅผ ๋” ํšจ๊ณผ์ ์œผ๋กœ ์ œ์–ดํ•˜๊ณ  ์ดํ•ดํ•˜์—ฌ ์ œํ’ˆ ํŽ˜์ด์ง€ ์ „ํ™˜์„ ์œ ๋„ํ•˜๊ณ  ์ „๋ฐ˜์ ์ธ RPV๋ฅผ ๋†’์ด๋ฉฐ ๋น„์ฆˆ๋‹ˆ์Šค ์„ฑ๊ณผ๋ฅผ ํ–ฅ์ƒ์‹œํ‚ค์„ธ์š”.

 

๐ŸŽฏ Goal : ๋ฆฌํ…์…˜
๐Ÿ’ฌ Channel : ๋ถ„์„
๐Ÿ“Š Metrics :
๐Ÿท๏ธ Tag :
- ์ „๋žต ์ธ์‚ฌ์ดํŠธ
 

 
acvd-conversion-dashboard

 

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