Inbound marketing
for Bio & Pharma
Startup marketer, grow or survive?
What does digital marketing mean to a Pharma marketer?
Recently, when pharmaceutical companies see doctors, the proportion of sales marketing using online and digital is increasing rather than traditional face-to-face. In addition, the trend of medical marketing begin to transform into digital.
Despite these trends, digital marketing in the pharmaceutical industry with many sanctions and regulations is not easy.
Also, because most medicines are aimed at narrower target groups, such as doctors, pharmacists, patients, digital marketing may seem more difficult.
Nevertheless, there is nothing to worry about. You can use digital marketing that is compatible with over-the-counter and ethical drugs.
Pharmaceutical digital marketing
Over-the-counter Drugs: Content Marketing
Marketers challenges facing with over-the-counter drugs are (in several Asia countries);
1) No direct marketing of products to consumers
2) The excessive monitoring and reporting due to the sanctions of the advertising council and compliance with the advertisement public relations compliance
3) Difficulties in measuring marketing ROI
But with content marketing combined with inbound marketing, this can be solved.
With the solution, over-the-counter marketers can help transform them into potential customers and actual buyers by providing content that contains useful health and disease-related information, rather than content containing advertising messages.
Ethical Drugs : Personalized Marketing
Marketers challenges facing with ethical drugs are (in several Asia countries),
1) Cannot connect with the patient who is a consumer
2) Restrict marketing activities only in limited channels such as industrial magazines
3) Low marketing involvement of healthcare professional
Here, it can be solved through 'personal marketing'.
Ethical drug marketers can develop account-based marketing just like B2B marketers.
For example, a marketer analyzes the information of existing customers, doctors, to determine the ideal client profile and his/her digital customer journey.
With the customer information that a marketer already has, a marketer can distribute content that meets target persona's needs in real time to the channels the persona uses most often.
You can identify target marketing personas as your potential audiences, analyze real-time responses by content for each audience, and develop new marketing campaigns.
But how?
Adopt industry-specific digital marketing solutions for effective pharmaceutical digital marketing. Now, take your step closer to digital marketing success.
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Consultant
$2,000/monthGuiding digital marketing strategy for the optimal digital growth.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design
5 man-day a month, 1 dedicated professional, at least 3 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Team
$3,600/monthGuiding digital marketing strategy for the optimal digital growth and implement strategic assignment.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
10 man-day a month, 2 dedicated professional, at least 6 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Department
$4,900/monthGuiding digital marketing strategy for the optimal digital growth and implement strategic assignment with marketing technology introduction.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
Technology Stack: Martech stack strategy, Solutions introduction, Solutions optimization
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Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Ways to secure your Digital Growth
Have you decided on the future direction of digital growth?
Why not analyze the gap between your growth direction and your current digital competent situation?
We can diagnose the digital competency and maturity level of your company compared with competitors then we derive the competencies to be developed. We offer digital growth strategy and optimal solutions based on our analysis.
'Digital Lead generation - Lead Conversion'
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