Inbound marketing
for Large Enterprise
'Marketing that fragmented and siloed' will this work for digital marketing?
I am a brand marketing manager in a large enterprise in a consumer packaged goods industry.
Our marketing team has about 30 people. Our work is fragmented in a marketing team. It seems correct to say that it is thoroughly segmented. It consists of company-wide promotional team, brand marketing team, design team and integrated communication team. I'm in the brand marketing team.
My brand is a premium product in our company. Half of my work involves new product development and testing, and the other half involves some marketing planning and campaigning. We also manage channel sales. That's why there are many regional marketing and agency support events for high-income customers. The design team and the integrated communication team are assisted by the marketing campaign.
In fact, we meet with each team and discuss the campaign, but without clear guidelines for the schedule and output, it doesn't work well. I have very little authority. The budget is under sales support control, and the telemarketing team carries out customer involvement, so the brand concept can only be delivered during the cross-functional meetings.
My brand can use a variety of digital media, but since the marketing communications team is in charge, I'm primarily involved in content planning from a brand management strategy perspective. For example, 'This is an event for the 30-year-old housewife in Gangnam area, and I hope this kind of information comes out on Facebook.'
What digital marketing should look like for our business?
First and foremost, any marketing campaign need to be more integrated. Because of an organization's structure and responsibility given, it is limited to have an integrated view and implementation for our customer's seamless brand experience.
Secondly, a marketing chatbot needs to be implemented for better customer experience.
Ultimately, the advanced digital marketing process should be considered with the digital marketing CoE(Center of Excellence). Manual works can be done by shared service, data-driven insight can be provided by big data or AI marketing unit.
Where can I find the solution?
Digital marketing solutions for large enterprises
Achieve digital growth by introducing a digital marketing solution that will solve the marketing issues of large and medium-sized companies.
Agile marketing allows marketing teams to publish campaigns and content quickly and to revise timely based on performance. Response quickly to market changes and access to target customer.
Read MoreData analysis to understand the cause is key to business success. Data driven marketing helps you with the strategy and execution needed to acquire customers and nurture into advocates. Build a data driven marketing system for you!
Read MoreDescribe your ideal customer who is most likely to purchase your product/service. Collect and analyze data such as demographics, behavioral patterns, and lifestyles to create customers who will become advocates.
Read MoreTo improve the quality and quantity of content traffic, we establish a 'keyword-topic' strategy and apply it to the development of web pages, landing pages, and social media content. Build a long-lasting keyword strategy.
Read MoreBuild an event analysis system that can collect and analyze customer behavior. Cloud CRM can store and utilize data. Introduce the solution by considering automation, scaling, timely deployment, and real-time engagement.
Read MoreContinuously strengthen your digital transformation capabilities through proven training methodologies - TWC; Training, Workshop, and Coaching. Helping improve your organization with a practical competency-building program.
Read MoreDigital Marketing Center of Excellence
Consider Digital Marketing Business Growth Services for your corporate business growth by digital marketing strategies and solutions.
Consultant
$2,000/monthGuiding digital marketing strategy for the optimal digital growth.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design
5 man-day a month, 1 dedicated professional, at least 3 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Team
$3,600/monthGuiding digital marketing strategy for the optimal digital growth and implement strategic assignment.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
10 man-day a month, 2 dedicated professional, at least 6 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Department
$4,900/monthGuiding digital marketing strategy for the optimal digital growth and implement strategic assignment with marketing technology introduction.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
Technology Stack: Martech stack strategy, Solutions introduction, Solutions optimization
15 man-day a month, 3 dedicated professional, at least 12 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Ways to secure your Digital Growth
Have you decided on the future direction of digital growth?
Why not analyze the gap between your growth direction and your current digital competent situation?
We can diagnose the digital competency and maturity level of 귀사 compared with competitors then we derive the competencies to be developed. We offer digital growth strategy and optimal solutions based on our analysis.
'Digital Lead generation - Lead Conversion'
Start Now!
Apply for a consultation, Get closer to the future
DIGITAL MARKETING THOUGHT LEADERSHIP
Improve your marketing leadership through quality content about digital marketing, marketing insights, technology trends, and marketing & humanities.