Corporate marketing
Digital solutions

Marketing manager for large enterprises

'Marketing that fragmented and siloed' will this work for digital marketing?

I am a brand marketing manager in a large enterprise in a consumer packaged goods industry.

Our marketing team has about 30 people. Our work is fragmented in a marketing team. It seems correct to say that it is thoroughly segmented. It consists of company-wide promotional team, brand marketing team, design team and integrated communication team. I'm in the brand marketing team.

My brand is a premium product in our company. Half of my work involves new product development and testing, and the other half involves some marketing planning and campaigning. We also manage channel sales. That's why there are many regional marketing and agency support events for high-income customers. The design team and the integrated communication team are assisted by the marketing campaign.

In fact, we meet with each team and discuss the campaign, but without clear guidelines for the schedule and output, it doesn't work well. I have very little authority. The budget is under sales support control, and the telemarketing team carries out customer involvement, so the brand concept can only be delivered during the cross-functional meetings.

My brand can use a variety of digital media, but since the marketing communications team is in charge, I'm primarily involved in content planning from a brand management strategy perspective. For example, 'This is an event for the 30-year-old housewife in Gangnam area, and I hope this kind of information comes out on Facebook.'

What digital marketing should look like for our business? 

First and foremost, any marketing campaign need to be more integrated. Because of an organization's structure and responsibility given, it is limited to have an integrated view and implementation for our customer's seamless brand experience.

Secondly, a marketing chatbot needs to be implemented for better customer experience.

Ultimately, the advanced digital marketing process should be considered with the digital marketing CoE(Center of Excellence). Manual works can be done by shared service, data-driven insight can be provided by big data or AI marketing unit. 

 

Where can I find the solution?

Marketing solutions

Digital marketing solutions for large enterprises

Achieve digital growth by introducing a digital marketing solution that will solve the marketing issues of large and medium-sized companies.

Service plan

Digital Marketing Center of Excellence

Consider Digital Marketing Business Growth Services for your corporate business growth by digital marketing strategies and solutions.

 

Consultant

$2,000/month
1 Digital Growth Consultant
1 Digital Marketer
1 MarTech solution engineer

Guiding digital marketing strategy for the optimal digital growth.

Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design

5 man-day a month, 1 dedicated professional, at least 3 months 

Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.

Team

$3,600/month
1 Digital Growth Consultant
1 Digital Marketer
1 MarTech solution engineer

Guiding digital marketing strategy for the optimal digital growth and implement strategic assignment.

Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization

10 man-day a month, 2 dedicated professional, at least 6 months 

Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.

Department

$4,900/month
1 Digital Growth Consultant
1 Digital Marketer
1 MarTech solution engineer

Guiding digital marketing strategy for the optimal digital growth and implement strategic assignment with marketing technology introduction.

Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization

Technology Stack: Martech stack strategy, Solutions introduction, Solutions optimization

15 man-day a month, 3 dedicated professional, at least 12 months 

Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.

Next Steps

Ways to secure your Digital Growth

Have you decided on the future direction of digital growth?

Why not analyze the gap between your growth direction and your current digital competent situation?

We can diagnose the digital competency and maturity level of 귀사 compared with competitors then we derive the competencies to be developed. We offer digital growth strategy and optimal solutions based on our analysis. 

'Digital Lead generation - Lead Conversion'

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