Account Based marketing
for B2B sales model
Sales or Marketing?
Digital Marketing and Digital Sales
B2B sales have traditionally followed the sales funnel model to perform activities such as pipeline management, opportunity management, deal management, closing forecasting, and sales forecasting.
B2B marketing belongs to the sales organization, supports data and intelligence necessary for sales activities, prepares and produces various brochures and proposals to be delivered to customers, and provides webinars (using terms such as segment-vertical-cohort-sector, etc.) formerly seminars) are held and operated. If the B2B marketing role and organization is large, it serves to support each sales team with a kind of marketing service based on separate insight capabilities. Conversely, in the case of a small organization, the sales support team also conducts marketing activities in parallel.
In common, marketing and sales work as a team, or they collaborate to a large extent.
Due to the nature of B2B customer management (account management), detailed insights about customers come from the sales team, and based on this, marketing can demonstrate the ability to promote account-based marketing (ABM).
Inbound marketing is optimal for high performing ABM
B2B digital marketing is difficult.
First, the preconceived notion that marketing is difficult to do digitally dominates.
Paradoxically, the model that digital works best for is the B2B sales model. Here's why:
For B2B customers, digital content is much more likely to lead to a purchase.
Social media is effective as a channel for creating new business opportunities with B2B customers or starting sales consultations, because the characteristics of recommendation and sharing are suitable for B2B.
In order to close a deal with B2B customers, continuous personalized communication is required. It coincides with the point of digital marketing.
The main users of CRM are sales representatives. And CRM continues to be strengthened as a warehouse of all information, making it a very good material for digital marketing.
Now is the time to consider a more effective digital marketing approach.
Where can I find the solution?
ABM solutions for B2B sales and marketing
Make a sustainable growth by introducing a digital marketing solution that will solve the marketing issues of B2B companies.
Describe your ideal customer who is most likely to purchase your product/service. Collect and analyze data such as demographics, behavioral patterns, and lifestyles to create customers who will become advocates.
Read MoreCustomers never buy products immediately after they first discover them. Plan customer engagement channel and content by designing the process from the moment they know your brand through customer conversion and to brand advocacy.
Read MoreTo improve the quality and quantity of content traffic, we establish a 'keyword-topic' strategy and apply it to the development of web pages, landing pages, and social media content. Build a long-lasting keyword strategy.
Read More“Build 1:1 relationships with customer to nurture them into advocates.” The growth platform perfectly supports enterprise-wide inbound marketing, sales automation, and customer service improvement so that customers can grow better.
Read More"Build innovative digital products with Mixpanel"
Powerful product analytics tools to help you convert, engage and retain more users
Read More"Customer Messaging Delivered"
Make all that real-time personalization process throughout Customer Acquisition, Conversion, and Engagement
Read MoreDigital Marketing Center of Excellence
Consider Digital Marketing Business Growth Services for your startup business growth by digital marketing strategies and solutions.
Consultant
$2,000/month20% off can be applied for Startups
Guiding digital marketing strategy for the optimal digital growth.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design
5 man-day a month, 1 dedicated professional, at least 3 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Team
$3,600/month20% off can be applied for Startups
Guiding digital marketing strategy for the optimal digital growth and implement strategic assignment.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
10 man-day a month, 2 dedicated professional, at least 6 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
Department
$4,900/month20% off can be applied for Startups
Guiding digital marketing strategy for the optimal digital growth and implement strategic assignment with marketing technology introduction.
Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization
Technology Stack: Martech stack strategy, Solutions introduction, Solutions optimization
15 man-day a month, 3 dedicated professional, at least 12 months
Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.
HubSpot Startup Program
HubSpot Startup Program
If a fund raised is less than $2 million and is affiliated with HubSpot Startup Official Partner - Performas, you are eligible for up to 50-90% price support in the first year.
Check the HubSpot Startup Program qualifications today.
Mixpanel Startup Program
Mixpanel Startup Program
Startups with less than 2 years of incorporation and less than $5 million in funding can use the Growth Plan with a $50,000 credit.
Valid for 1 year.
Apply now to Mixpanel's Startup Program.
Ways to secure your Digital Growth
Have you decided on the future direction of digital growth?
Why not analyze the gap between your growth direction and your current digital competent situation?
We can diagnose the digital competency and maturity level of your company compared with competitors then we derive the competencies to be developed. We offer digital growth strategy and optimal solutions based on our analysis.
'Digital Lead generation - Lead Conversion'
Start Now!
Apply for a consultation, Get closer to the future
DIGITAL MARKETING THOUGHT LEADERSHIP
Improve your marketing leadership through quality content about digital marketing, marketing insights, technology trends, and marketing & humanities.