Account Based marketing
for B2B

B2B marketer's story

Sales or Marketing?

Digital Marketing and Digital Sales


B2B sales have traditionally followed the sales funnel model to perform activities such as pipeline management, opportunity management, deal management, closing forecasting, and sales forecasting.

B2B marketing belongs to the sales organization, supports data and intelligence necessary for sales activities, prepares and produces various brochures and proposals to be delivered to customers, and provides webinars (using terms such as segment-vertical-cohort-sector, etc.) formerly seminars) are held and operated. If the B2B marketing role and organization is large, it serves to support each sales team with a kind of marketing service based on separate insight capabilities. Conversely, in the case of a small organization, the sales support team also conducts marketing activities in parallel.

In common, marketing and sales work as a team, or they collaborate to a large extent.

Due to the nature of B2B customer management (account management), detailed insights about customers come from the sales team, and based on this, marketing can demonstrate the ability to promote account-based marketing (ABM).

Inbound marketing is optimal for high performing ABM 

B2B digital marketing is difficult.

First, the preconceived notion that marketing is difficult to do digitally dominates.

Paradoxically, the model that digital works best for is the B2B sales model. Here's why:

For B2B customers, digital content is much more likely to lead to a purchase.
Social media is effective as a channel for creating new business opportunities with B2B customers or starting sales consultations, because the characteristics of recommendation and sharing are suitable for B2B.
In order to close a deal with B2B customers, continuous personalized communication is required. It coincides with the point of digital marketing.
The main users of CRM are sales representatives. And CRM continues to be strengthened as a warehouse of all information, making it a very good material for digital marketing.

Now is the time to consider a more effective digital marketing approach.

Where can I find the solution?

Marketing solutions

ABM solutions for B2B sales and marketing

Make a sustainable growth by introducing a digital marketing solution that will solve the marketing issues of B2B companies.

Service plan

Digital Marketing Center of Excellence

Consider Digital Marketing Business Growth Services for your startup business growth by digital marketing strategies and solutions.

Consultant

$2,000/month
1 Digital Growth Consultant
1 Digital Marketer
1 MarTech solution engineer

20% off can be applied for Startups 

Guiding digital marketing strategy for the optimal digital growth.

Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design

5 man-day a month, 1 dedicated professional, at least 3 months 

Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.

Department

$4,900/month
1 Digital Growth Consultant
1 Digital Marketer
1 MarTech solution engineer

20% off can be applied for Startups 

Guiding digital marketing strategy for the optimal digital growth and implement strategic assignment with marketing technology introduction.

Business Stack: Digital growth strategy, Marketing persona development, Digital customer journey map design, Search Engine Optimization, PPC Optimization

Technology Stack: Martech stack strategy, Solutions introduction, Solutions optimization

15 man-day a month, 3 dedicated professional, at least 12 months 

Direct expenses such as Martech solution subscription, marketing content creation, ads spending are not included.

TOUCH

HubSpot Startup Program

HubSpot Startup Program

If a fund raised is less than $2 million and is affiliated with HubSpot Startup Official Partner - Performas, you are eligible for up to 50-90% price support in the first year.

Check the HubSpot Startup Program qualifications today.

TOUCH

Mixpanel Startup Program

Mixpanel Startup Program

Startups with less than 2 years of incorporation and less than $5 million in funding can use the Growth Plan with a $50,000 credit.

Valid for 1 year.

Apply now to Mixpanel's Startup Program.

Next Steps

Ways to secure your Digital Growth

Have you decided on the future direction of digital growth?

Why not analyze the gap between your growth direction and your current digital competent situation?

We can diagnose the digital competency and maturity level of your company compared with competitors then we derive the competencies to be developed. We offer digital growth strategy and optimal solutions based on our analysis. 

'Digital Lead generation - Lead Conversion'

Start Now!

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Apply for a consultation, Get closer to the future