Build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.
The feature flagging platform that eliminates the risk of new feature releases. Developer teams deploy continuously and monitor the impact of features on technical infrastructure, while business teams control how features are released and their impact on users' experience and business KPIs.
A/B tests, multivariate tests, split, multi-page, predictive, bayesian statistics.
AB Tasty has all you need to painlessly craft granular, personalized experiences: machine learning tech, behavioral, transactional and location-based data, psychographics, & more.
Optimize the customer journey and user experience by deploying flexible, visually appealing and impactful components with our SPA-compatible widget library with little or no code.
Safely deploy to production 10 times a day
Feature control at the flip of a switch
Accelerate idea-to-release cycles with minimal risk
Audience manager is your control room for personalization, with all your campaign info at a glance. Easily create new segments with pre-set templates.
Using natural language processing, discover which types of items different audiences are interested in – boxers vs briefs, Apple vs Android. Plan personalization campaigns accordingly.
Our AI capabilities cluster your traffic into groups according to their level of engagement with and affinity for your site, From disengaged to loyal.
From audience manager, easily pull in data from your CDP or data lake to enrich your personalization segments.
Optimize your customer journey from A to Z
Engage and activate
At this stage, your website should be working overtime to create awareness and interest in your products. “Stickiness” is the goal – you’ve worked hard to get traffic here, now make sure visitors don’t bounce!
Help seal the deal with these conversion-friendly widgets. Your visitors have shown interest in your products – now, they need to be convinced.
Increase basket size
Leverage widgets to take advantage of an Internet user’s intention to buy by proposing additional products or services and highlighting the benefits they will gain adding more to their basket.
Seize Digital Growth Opportunities
Increase conversion rates quickly and consistently with ABTasty, the customer experience optimization tool.
- AB test
- Feature management
- A/B/n testing
- Split URL testing
- Multivariate testing
- Predictive testing
- WYSIWYG editor
- Code editor
- Unimited variations
- Traffic allocation (percentage)
- Dynamic allocation of traffic (multi-armed bandits)
- Single Page App support (SPA)
- QA testing mode
- Reports and dashboards
- Stat Engine (Bayesian statistics)
- Real-time results
- Multiple goals
- URL goals
- Engagement goals (e.g.: bounce...)
- Transactional goals (e.g.: revenue...)
- Custom goals (e.g.: events, clicks...)
- Cross domain tracking
- Data filtering & segmentation
- Analytic connectors
(e.g.: Google Analytics, Adobe Analytics...)
- Segment builder
- Standard targeting
(e.g.: referrer, cookie, location, device...)
- E-commerce segmentation
(RFM based criteria)
- Data layer segmentation
- Third party user segments
(e.g.: CDP, DMP...)
- AI-based targeting
(e.g.: content interest, engagement level...)
- Product recommandation API
- Widget library for website engagement and e-commece
- Dynamic widgets
(e.g.: image auto optimization, social proof and emergency messaging)
- Customizable widgets
- Advanced campaign triggers
- Campaign scheduling
- Feature flagging
- Feature toggling
- Progressive rollout
- KPI triggered rollback
- Server-side experiments
- User segmentation & server-side personalization campaigns
- SDKs (client & server-side)
- Mobile SDKs (Android, iOS)
- Reports and dashboards
Empowering 900+ brands to elevate the customer experience