Persona marketing is a strategy for digital customers who demand personalized experiences
Persona marketing helps you create effective marketing strategies through understanding your customers. Know the situation our customers face, their goals and concerns.
A marketing persona is a 'fictitious person' that represents the type or customer of a target who is most likely to purchase your products/services. Marketing persona consists of a variety of information such as demographic information, customer behavior, and lifestyle.
Do you know the ideal customer who purchase products from your brand?
Improvement made by persona marketing
Fortune 500 companies are implementing persona marketing. Examples include Wal-Mart, McDonald's, Intel, Thomson Reuters, Novartis, and Salesforce.
Innovate your digital marketing by implementing persona marketing strategy
Marketing personas allow us to easily guess the needs and problems of our target customer and the things they love just like our family or friends. Enhance your customer experience by fully understanding your customers. Get deeper insights into your customers than your competitors.
Marketing personas allow you to run a marketing campaign that best suits your target customer. You can maximize your marketing ROI by distributing content that will interest your persona to the channels your persona stays on.
By creating a marketing persona, you will know how to engage them and where to find them. By having a specific point of view on the customer, you can form the image and voice of the brand you want to convey from the customer's point of view.
Persona Marketing helps improve future products and services to better serve our customers. If you have the right marketing persona, you are more likely to have products and services that meet the needs of your customers.
If you deploy persona marketing to your ideal customer, you can quickly spread to similar customer groups that are suitable for your business. By creating 3 or 4 marketing personas and delivering different messages for each persona, you can deploy optimal digital marketing activities to more spread customers.
Knowing your marketing persona can help your marketing and sales teams work together towards a common goal. Try SMARKETING - Sales & Marketing, where sales and marketing rolling like a cog wheel.
Marketing persona development process
Provides systematic steps for developing a persona.
We conduct persona workshops such as strategic goals, implementation methodology, and initial data collection for persona marketing.
We conduct in-depth interviews with ideal customers to analyze specific understanding and psychological factors.
The information identified through data analysis and in-depth interview is written as a persona template.
We develop persona storytelling to be based on the decision journey.
Get your own marketing personaKnow your customer better
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