Digital Marketing Training
Without a good understanding of the strategy, various marketing tactics cannot be effectively implemented and the success of the marketing campaign is difficult to expect.
A core training course on holistic digital marketing principles is first implemented, followed by training and workshops on various marketing methodologies.
Internalize your digital growth capabilities.
Having the ability to lead holistic digital marketing and innovation from a customer-centric perspective
"Because the purpose of business is to create a customer, the business enterprise has two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." - Peter Drucker
“When we buy a product, we essentially 'hire' something to get a job done. If it does the job well, when we are confronted with the same job, we hire that same product again." - Clayton M. Christensen
What innovation and marketing have in common is creating customers by solving their problems based on a deep understanding of them. An organization that understand digital customers rightly can turn customers into advocates and lead to organizational innovation.
Doyou have total digital marketing leadership capabilities from a customer-centric perspective?
Reinforcing your Digital Marketing Competency
Customer-oriented digital competency can be improved through the digital competency strengthening training program tailored to your organization. Performars have helped Dassault Systèmes, Novartis, Midas IT, Toyota, and LG Chem improve digital competency.
Digital marketing training & workshop
Program tailored to companies that want to strengthen overall company-wide capabilities for digital marketing
Understanding Digital marketing
Digital Marketing Trends and Principles
Understanding Agile Marketing
AI-based digital marketing
Digital Marketing Strategy
Marketing persona and customer journey
Sales & Marketing Alignment
DIgital Marketing Tactics
Digital Marketing Research and NPS
Marketing data analysis & KPI
Social media marketing
Search Engine Optimization (SEO)
Search Engine Marketing and Advertising
Session 14 hours
Customer insights sharing and development
Utilization of internal and external market data
Interview-based persona development
Session 28 hours
Discovery of customer needs based on big data
Design Thinking Ethnography
Utilize social listening tools
Understanding performance on search information and content
Utilization of keyword analysis/content analysis tools
Session 34 hours
Understand customers engage, reactions and behavior
Brainstorming of customer engagement strategy
Utilizing data collection and analysis tools
For successful digital transformation of our clients, Performars uses TWC, a proven training methodology. TWC is a program that allows you to continuously reflect what you learn, including Training, Workshop, and Coaching.
Training programs are developed to enhance practical digital transformation based on hands-on, cutting-edge knowledge.
The workshop drives the customer's digital transformation initiative through the Scan-Focus-Create activity. Workshops are unique and well-proven programs that can help you transition to digital in a fast-changing business environment.
Coaching motivates agile marketing methodology and continuous change for successful implementation of digital marketing.
Through this TWC methodology, the ROI of education is maximized.
Training programs are designed with industry-specific marketing issues and training attendees in mind.
Through a pre-meeting and consultation process, we design a customized program and apply the actual issues and related data of our clients.
In particular, Performars has an in-depth understanding of marketing and growth agenda for several industries including healthcare, pharmaceuticals, travel, FMCG, pets, software, cloud, and technology services.
First, the professional instructors and facilitators of Performars are experts who have extensive experience in digital innovation competency strengthening projects such as global consulting and have conducted numerous corporate training programs.
Second, Performars has partnerships with about 15 leading digital marketing companies around the world, so it has a high understanding of the latest digital marketing trends and high-quality educational contents.
Lastly, while most digital marketing education is limited to tactical techniques, Performars provides holistic digital marketing education that systematically composes digital marketing strategies and tactics to secure overall leadership capabilities.
Corporate training and workshop
Cases of digital competency strengthening training and workshop with major companies conducted since 2017.
- Selling with Insight, Avaya
- Collaborative Account Management, Cummins Korea
- Transformative Coaching Skill, Sanofi Korea
- Marketing Automation with Big Data Analytics and Machine Learning, Google Korea
- Marketing automation training, Midas IT
- Digital Marketing Strategy and Practice, Gyeonggi Creative Economy Center
- Digital Marketing Strategy and Practice, Seoul Center for Creative Economy
- Educircle Digital Marketing Basic Education, Hansung University
- Digital Marketing Intensive Training Workshop, Novartis Korea
- Digital Marketing Education, Toyota Tsuusho
- Digital marketing strategy and execution training, Dassault Systèmes
- Digital Marketing Innovation Strategy Training, Sunjin
- Inbound Marketing and Strategic Thinking, LG Life Sciences
- Digital Marketing Lecture, Hanyang Women's University
- Marketing AI Lecture Program, Homeplus
- Digital marketing education and strategy workshop, SB solution
Achieving Digital Transformation through strengthening digital marketing capabilitiesThe only smartest way to keep growing
Strengthening customer-oriented digital marketing and innovation capabilities
Strengthen your internal capabilities for digital growth.
Advocacy customers can be expected to increase
Breakthrough cost effectiveness can be achieved.
Digital customer insight can be strengthened.
Real-time customer service capabilities can be developed.