Asia go to market strategy to secure new growth opportunities by seeking digital market entry
Research suggests that today, 40% of global economic activity occurs in Asia, and world growth is expected to continue to be led by Asia over the next decade.
Half the world’s current population lives in the many diverse nations of Asia and with population growth, Asia will not just be the biggest global producer of goods and services, but, also the biggest global consumer market.
However, succeeding in Asia is not a given. Many organisations have boldly stepped into the region and have at times, failed to gain the traction they are looking for.
Seize new opportunities with Performars, a global digital marketing company with expertise in Asian markets including Korea.
Asia Go To Market strategy in which market experts and strategy consultants participate in order to succeed in the digital market that companies want to enter such as Korea, China, Indonesia, Vietnam, Thailand, Malaysia, and Singapore.
In order to successfully enter the market, it is necessary to comprehensively consider marketability, business feasibility, and economic feasibility. We review the feasibility of entering the target market and establish a dedicated entry strategy foryou
Digital market entry scope
Digital Feasibility Study
- Digital regulation & maturity assessment
- Digital market attractiveness
- Digital industry and entry barrier
Digital entry options
- Digital business case development
- Marketing strategy scenario
- Competition scenario
- Digital business partner evaluation
- Korea, China, Taiwan, Indonesia, Malaysia, Vietnam, Thailand, Singapore
Digital market entry strategy process
Strategies necessary for digital market entry and market expansion are completed through three steps: feasibility analysis, entry options, and partner evaluation.
Develop digital business cases and evaluate entry options considering competition and cooperation.
Investigate and analyze the digital capabilities of potential partners. Provide a long-list of candidates.
Acquire new digital customer
Your digital growth strategy needs to be fast and flexible.
Successful digital territorial expansion
Expand your boarderless business through digital products or digital marketing/sales. Access the digital market 8 times larger than Korea.
Asian countries where the digital environment is rapidly spreading are Indonesia, Vietnam, Korea, Thailand, Malaysia, Myanmar, Taiwan, Singapore, etc.
About 400 million smartphone users in 8 major countries. Indonesia 160, Vietnam 67, Myanmar 50, Korea 50, Thailand 38, Taiwan 27, Malaysia 22, Singapore 5 million
"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."