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Lead Gen. Guideline
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Lead Gen. Guideline
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Customer Value Journey Map

No customer buys a product immediately with just one click. Purchasing decisions are nurtured through multiple interactions at different touchpoints.

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What is Customer value journey map?

Customer value journey map is the touchpoint engagement strategy for nurturing customer an advocate

The customer value journey refers to the path through which a customer makes a purchase decision through touchpoints. Customers engage and interact with a company, product or service in sequential or non-sequential phases.

The customer journey map extends from the initial moment of knowing your brand as a potential customer to conversion into a customer, post-purchase service engagement, repurchase/cross-purchase and brand advocacy.

Is a customer journey of your brand designed and operated as per what customers want?

Expected benefits of Customer value journey map

Benefits of
Customer value journey map

When the customer journey is well designed and operated, the sales cycle accelerates, the associated costs go down, while the number of advocates increases, which increases referrals and cross-sells.
18X Shorten customer sales cycle
5X Increase in customer referral profit
56% Increased in cross sales profit
54% Increase in marketing ROI
Use cases of Customer Value Journey Map

How to use
Customer value journey map

In today's digital marketing environment where digital content dominates, customer journey design is essential to create brand advocates.
Improve customer satisfaction through customer experience

Customers who have experienced the desired experience through a well-designed customer journey can naturally increase their satisfaction. According to Aberdeen, positive responses on social media increase by 24% when brands use the customer journey.

  
Increase customer referral opportunities

Research shows that 82% of people are more likely to recommend a brand that offers a fast and concise customer experience. By designing the customer journey map, you can save effort to generate new leads.

  
Discover new touchpoints

Customers look at products multiple times from various touchpoints before purchasing. By designing the customer journey map through touchpoint connections to reach a purchase decision, you can understand-discover-enhance the customer experience. 

  
Modify customer engagement strategy

Through the customer journey map, you can discover the gap between intended strategy and reality. Ultimately, it helps you create and modify better marketing, sales and customer service strategies.

  
Eliminate marketing and sales operational inefficiencies

By designing the customer journey map, you can identify inefficient work or expenses in the customer engagement. This discovery eliminates operational inefficiencies and saves resources.

  
Improve employee satisfaction

As customer engagement and customer communication processes improve, so does employee trust. By better understanding the company's goals, employees can perform their jobs more efficiently, which increases satisfaction.

  

Seize the opportunity for digital growth

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Customer value journey map design process

For customer journey design, we provides systematic steps.
1
Build data collection analysis tool

We conduct persona workshops such as strategic goals, implementation methodology, and initial data collection for persona marketing.
2
Proto persona interview Conducting marketing persona interviews and designing customer journeys through creative workshops
3
Design Touchpoint Combining journeys designed through workshops and touchpoints discovered and measured through data collection
Customer journey map design

Design experience turning customers into advocates

Design customer engagement across multiple brand touchpoints
Young confident super businessman in mask and cape

Make your customers the protagonists of hero's story.

Deliver the content your customers want, when they want, and where they want it. Guide your customers to success on every touchpoint in journey.

 

10X

Saving customer service cost

5X 

Profit generated by customer referral 

 
Changyu_Cho
ChangKyu Cho CEO, Almaden Design
"We had a superior experience with Performars. They are experts in how they understand overseas customers with their well-structured framework on data analysis and insights based storytelling."
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HJ KIM Manager at eComm., SHILLA
"Performars helped us to create the right e-commerce strategy for Chinese travelers. We could understand the customer journey, their unmet needs and our business directions from the practical insights of Performars. Performars is very to the point and in-detail including marketing, sales, and overseas operations."
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Sung Lee Director, New Business Planning

"Without Performars, we may sacrifice our investment in the new market, because we did not know how our new education services fit to the target market. They have helped us save a large investment and prevent from the failure."

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Seung Ryu Manager, SENKO
"We wanted to exposure our new IoT product both Korea and China concurrently. Performars helped from target customer identifying, content strorytelling, video creation to cross-cultural social media operation, including Naver in Korea and WeChat in China."
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SP Hong VP, Inpeople
"Increased 2X customer base in 6 months only with digital marketing activities after introducing SET, Performars team was authentic because they are skillful in digital marketing and fully dedicated for their client."
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Mark Lee Director, e-commerce
"We wanted to exposure our new IoT product both Korea and China concurrently. Performars helped from target customer identifying, content strorytelling, video creation to cross-cultural social media operation, including Naver in Korea and WeChat in China."
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