Agile Marketing is adaptable when the environment is like this, meaning ever-changing, fast transitions are happening. Given the situation, nowadays, the so-called 'big strategy, big launch' is not quite right, 'small strategy, small launch' is more suitable. You need to be fast and also precise to survive.
The goals of Agile Marketings are to improve the speed, predictability, transparency, and adaptability to change of marketing function.
By adopting agile marketing, you can surely reduce big mistakes and also make and execute an adequate marketing strategy with execution.
The last but not the least, you can satisfy the customer through early and continuous delivery of marketing that solves problems and create value.
By structuring the agile marketing team, you will have clear view of ways of working, such as SCRUM. In SCRUM, there are 4 meetings, 'sprint planning meeting', 'Daily Scrum meeting', 'Sprint Review meeting' and 'Sprint retrospective meeting'. Through those, you can experience improved productivity since each meetings has its own objectives.
Agile marketing teams run small tests, measuring the results, and investing more over time in what works. This emphasis on measurability improves marketing’s ability to communicate its contribution.
Since customer needs are met quickly and customers get clear and honest information that they need to make a buying decision, satisfaction of customer tends to increase. Because agile marketing is all about catching up the latest situations and get ready with it even before customers find out.
Communication tends to improve within the marketing team itself, through the daily scrum meetings. By conducting agile marketing, everyone knows what other people are working on and what obstacles they might be encountering.
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Agile Marketing Readiness assessment
Agile marketing process design
Scan-Focus-Create strategy workshop
Building Scrum teams and pilot test run