Marketing Strategy in APAC

Digital Transformation

From your market entry feasibility study to agile marketing transformation

Asia Go To Market Strategy Agile marketing strategy


Asia Market

Research suggests that today, 40% of global economic activity occurs in Asia, and world growth is expected to continue to be led by Asia over the next decade.

Half the world’s current population lives in the many diverse nations of Asia and with population growth, Asia will not just be the biggest global producer of goods and services, but, also the biggest global consumer market.

However, succeeding in Asia is not a given. Many organisations have boldly stepped into the region and have at times, failed to gain the traction they are looking for.


Marketing Capability

The growing trend of expanding businesses into Asia does however present some challenges that should be properly understood in order to be appropriately addressed.

Without question, getting your marketing right plays a crucial role when breaking into any new market and can ultimately determine whether you succeed or fail.

To work profitably in Asia, businesses need to take a long-term approach and ideally, work with an Asian marketing partner who understands the culture from within. The region is incredibly diverse with many different languages and culture in each country, each with varying levels of market maturity.


Digital Transformation

Digital technology has transformed the landscape of client engagement, commerce, marketing and more in such a way that impacts every area of your business. Every company now, essentially, becomes a digital technology company. This means that managing your transition to a digitally driven business model is not just critical to beating competitors, it is, crucial for corporate survival. It is essential to reflect on these aspects to become a digitally transformed company:

Firstly, the pace of digital change is rising exponentially, making it very difficult to maintain a leadership position. To counter this, an acceleration of new digital solutions is essential.

Secondly, companies are under increasing pressure to compete digitally. Traditional established business models are being disrupted by “born digital” start-ups.

Thirdly, customers expect a good experience across all touch points. You must ensure their interactions on all channels are both seamless and exceptional.


Grow with Performars

Work with Performars for both Asia market entry and digital transformation.

We help establish your winning strategy

An holistic approach with hands-on practice


Feasibility Study

Hong Kong harbour

Before implementing new projects or strategies, conducting extensive market entry and feasibility studies is crucial to uncover related chances and risks. No expanding business can do without professional analyses for their strategic development. Key factors for a successful market entry are detailed information about potential customers and their decision criteria, competition and the major market trends.

Asia Go To Market Strategy

Agile Marketing Strategy for seamless customer experience

Dancing ballet performance artist with abstract swirl concept on background

Today’s digital landscape requires marketers to be able to adapt to constant changes and trends and offer the best customer experience. Agile techniques and strategies are becoming increasingly crucial to the success of marketing campaigns of many businesses.

Agile marketing strategy

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