Connected Travelers:

Travelers empowered with advanced smartphones able to deliver new functionality related to location, payments and real-time information flows. Constantly connected through smartphone, engaging proactively in every traveling moment.

 

Understanding Connected Travelers:

Performars gives a perfect solution by analyzing the travel & tourism relevant data. Thus has the full understanding and insight of Connected Travelers.

Changing behavior impacts how markets evolve

 

[China example] China produced 120 million outbound tourists in 2015 – with retail spend of US$229 billion

The sheer size of the millennial group within China’s travelers makes this a commercially attractive target audience.

66% Chinese millennials belong to the high income bracket.

50% millennials

36% 30-44 yrs

10% 45-59 yrs

Most popular destinations for Chinese travelling outside of Asia

% vs. 2011

  • 97 Europe
  • 151 North America
  • 177 Middle East

Least visited (but changing)

  • 306 Africa

Top five favorite destinations for Chinese travelers

% vs. 2011

  • 112 South Korea
  • 263 Thailand
  • 37 Hong Kong
  • 157 Japan
  • 54 Taiwan

Understanding the evolving consumer behavior and resulting demand is key to shape best offerings

Today’s connected travelers are internet-savvy and digital, motivated by:

Women

Freedom: Which is enabled through higher levels of convenience.

Acceleration: Speed of change has substantially increased, and will continue to do so.

Intimacy: Human connection is more valued and more sought after.

Travel businesses need to react to the demand of the connected traveler

Men
  • Leveraging the most relevant data for best insights on what and why travelers buy and optimize experiences along the booking journey
  • Gain a ‘full picture’ market view and granular consumer insights
  • Translate these insights into action by converting big data into smart data.
  • Apply proven research approaches in innovative ways covering all sources of relevant data to obtain the most holistic view.
Being empowered to make smarter business decisions, travel companies can create winning strategies to gain competitive advantage and increase ROI

We help you prepare for tomorrow’s demand

Understanding the changing behavior of the connected traveler today

Technology innovation and digitalization, chaning booking behavior, Brand and market evolution

We help you predict the key trends that impact travel behavior.

Predictive traveler intelligence helps win the business

Understand demographics and sociographics of the connected travelers

Demographics and Sociographics of the connected travelers

Pre-trip planning

During trip

Post trip sharing

Digital travelers transition

Booking

Consumption

Discussions, sentiments, buzz

Origin, destination, attributes

Sightseeing & shopping spots

Channels, categories, brands

Feedbacks, comments, social buzz

Our expertise and tools

 

  • Market distribution
  • Go-to-market studies
  • Travelers brand choice
Market Mapping
  • Further map from look to book
  • Vacationers decision process
  • Touch-points analysis
Digital Journey
  • Working with UX design
  • Experience design
Experience Design
  • Understanding CSAT
  • Social media analytics
  • Social impact index
CSat
  • Marketing Strategy
  • Marketing Execution
  • Marketing Transformation
 
SET

 

Decision-Enabling Insights For Travel and tourism sectors

 

  • Understand motivation that drives brand / product / tourist spot satisfaction
  • Understand motivation that drives brand / product / tourist spot recommendation
  • Predict sales volume
  • Predict conversion ratio
  • Identify most attractive product category for forthcoming tourists
  • Spot change of spending trend
  • Identify reason for the change in sales
  • Predict number of tourist arriving at tourists spots
  • Identify which destinations appeal to a certain group of travelers (based on profile)
  • Identify what products / brands appeal to a specific group of tourists
  • Identify marketing campaign optimizer - when and where to meet my best targeted audience
  • Predict future number of tourist arrivals based on source market
  • Identify passenger growth areas
  • Arrest decline of footfall signal based on number of tourist arrivals
  • Spot change of source markets

PATA's OFFICIAL MEMBER

PATAs OFFICIAL MEMBER