Travelers empowered with advanced smartphones able to deliver new functionality related to location, payments and real-time information flows. Constantly connected through smartphone, engaging proactively in every traveling moment.
Performars gives a perfect solution by analyzing the travel & tourism relevant data. Thus has the full understanding and insight of Connected Travelers.
[China example] China produced 120 million outbound tourists in 2015 – with retail spend of US$229 billion
The sheer size of the millennial group within China’s travelers makes this a commercially attractive target audience.
66% Chinese millennials belong to the high income bracket.
36% 30-44 yrs
10% 45-59 yrs
Most popular destinations for Chinese travelling outside of Asia
% vs. 2011
Least visited (but changing)
Top five favorite destinations for Chinese travelers
% vs. 2011
Today’s connected travelers are internet-savvy and digital, motivated by:
Freedom: Which is enabled through higher levels of convenience.
Acceleration: Speed of change has substantially increased, and will continue to do so.
Intimacy: Human connection is more valued and more sought after.
Understanding the changing behavior of the connected traveler today
We help you predict the key trends that impact travel behavior.
Understand demographics and sociographics of the connected travelers
Post trip sharing
Discussions, sentiments, buzz
Origin, destination, attributes
Sightseeing & shopping spots
Channels, categories, brands
Feedbacks, comments, social buzz