Travelers these days own advanced smartphones which are able to deliver location-related information or news, make payments easily and deliver real-time information flows. They are also constantly connected and engaging proactively through the smartphone at every traveling moment.
Performars provides a perfect solution by analyzing relevant travel & tourism data - allowing us to fully understand and provide insights of the Connected Travelers.
[China example] China produced 120 million outbound tourists in 2015 – with retail spend of US$229 billion
The sheer size of the millennial group within China’s travelers makes this a commercially attractive target audience.
66% of Chinese millennials belong to the high income bracket.
36% 30-44 yrs
10% 45-59 yrs
Most popular destinations for Chinese travelling outside of Asia
% vs. 2011
Least visited (but changing)
Top five favorite destinations for Chinese travelers
% vs. 2011
Today’s connected travelers are internet-savvy, digitally inclined and motivated by:
Freedom: Which is enabled through higher levels of convenience.
Acceleration: Speed of change has substantially increased, and will continue to do so.
Intimacy: Human connection is more valued and more sought after.
Understanding the changing behavior of the connected traveler today
We help you predict the key trends that impact travel behavior.
Understand demographics and sociographics of the connected travelers
Post trip sharing
Discussions, sentiments, buzz
Origin, destination, attributes
Sightseeing & shopping spots
Channels, categories, brands
Feedbacks, comments, social buzz