2019 Global Digital Marketing S.E.T

Strategy, Execution, Transformation
2019/04/09
FLAG1, Gangnam

AI driven Agile Marketing

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Global Digital Marketing

Strategy, Execution, Transformation

Artificial Intelligence and Agile Marketing Solution

Get insights on the future of marketing with topics ranging from Agile Marketing Strategy, Artificial Intelligence Strategy Design, Southeast Asia Consumer Insight, Marketing Automation Solution HubSpot, Cross-cultural Marketing Artificial Intelligence, and Agile Organization in Multi-cultural Marketing Environments.

The integration of Strategy, Execution and Transformation is necessary to maximize the efficiency of Digital Marketing.

Discover the answers to the future of Digital Marketing at the 2019 Global Digital Marketing S.E.T

  

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Strategy

Change is everywhere - Innovation, A.I for customer experience 

- Mastering Marketing Innovation and Technology

Transform into Agile Marketing, Marketing will need to be agile under rapidly changing digital consumer and digital media environment

- Reinvention of Agile Marketing

The era of artificial intelligence marketing has come, so are you going to be defeated or leverage on it?

- AI in a constantly changing marketing environment and our response to it

Timely market entry to South East Asia is critical. Learn from SEA local market expert about your target SEA consumer

- South East Asia, from Korean holiday destination to our focusing market

 

Execution

Let's automate our manual marketing work

- HubSpot, the world's No.1 marketing automation tool, debut in Korea

Discover how to enter the Chinese Market by reviewing successful overseas fashion company cases

- Chinese eCommerce market entry formula for success

Changes to customer experience made by A.I Chatbot - Facebook A.I messenger Campaign

- Utilize A.I Chatbot to deliver Cross-cultural marketing

 

Transformation

How to be truly agile for high-performing cross-cultural team

- Cultural Agility for global, international or local business growth

 

KEY Note Speaker

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Jeanniey Mullen

Global CMO at Mercer, World's biggest HR consulting firm Mercer

CMO at Barnes & Noble, Executive partner at Ogilvy, Senior marketing director at JCPenney, Founder of 3 start up businesses.

CMO of the year 2017 (US Internet Marketing Association)

The Speakers

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JEANNIEY MULLEN
Global Chief Marketing Officer, Mercer
3-01
Richard Clayden
CEO, Organisational Misbehaviourists
2-01
Won Hoon Choi
Artificial Intelligence Lead, Performars
7-01
Joa Wei Chin
Country Manager Malaysia, Performars
6-01-1
Vikraman Selvarajan
Partner Channel Lead, Hubspot
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Ferry Hao
eCommerce Strategy Director, eFashion China
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SHADAB MAHBUB
CEO of AI Chatbot company, ChatLeads
4-01
Gunho Lee
Chief Executive Partner, Strategist, Performars

Agenda

12:45
-
13:15
Registration
13:15
-
13:45
Mastering Marketing Innovation and Technology
Innovation, Artificial Intelligence, and marketing change for customer experience
13:45
-
14:20
Reinvention of Agile Marketing
Lead by Agile marketing under business uncertainty - the birth of AdAM
14:20
-
14:50
A.I. enabled Marketing Environment and Strategy
Marketing by A.I., will you be the winner of this game?
14:50
-
15:20
South East Asia, from Korean holiday destination to our focusing market
Understanding consumer in S.E.A - learn from S.E.A local market expert
15:20
-
15:45
Break time
15:45
-
16:20
HubSpot, the world's No.1 marketing automation tool, debut in Korea
Let's automate our manual marketing work
16:20
-
16:50
Chinese eCommerce market entry formula for success
Discover how to enter the Chinese Market by reviewing successful overseas fashion company cases
16:50
-
17:20
Utilize A.I Chatbot to deliver Cross-cultural Marketing
Changes to customer experience made by A.I Chatbot - Facebook A.I messenger Campaign
17:20
-
17:50
Cultural Agility for global, glocal, international or local business growth
How to be a truly agile for high-performing cross-cultural team
18:00
-
21:00
Marketer's Night!
Networking among GLOBAL/ DIGITAL marketers, meet marketing gurus and conference speakers in-person

Save Your Seat

 
 
 
 
Price for attendance
EARLY BIRD $42.99 ends 31st March 2019  - Ticket link
REGULAR $62.76 ends 8th April
 
 
 
 
*Please note that the schedule and agenda is subject to change without prior notice

Our Sponsors

4
3
1-2
PATA
2
1

  

Location

LG Electronics Gangnam R&D Center 

(Serveone Kangnam building)

2F Auditorium

2621 Nambusunhwan-ro, Dogok-dong, Gangnam-gu, Seoul

 

Yangjae Station (Line 3, Shinbundang line) Exit 4.

Recommend to use public transportation.